FT in awareness push for Budget coverage
17 Mar 2011 | by Sara Kimberley
creative helps promote the FT's unrivalled coverage of the Budget. We want the FT to be the first point ...
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FT unveils global 'business at your fingertips' campaign
12 Apr 2011 | by Katherine Levy
on the range of channels the reader can choose from to access FT news. It highlights the FT's role ... and B2B marketing for the Financial Times, said: "This campaign underlines the FT's commitment ...
FT launches China-themed ad campaign
13 Jan 2011 | by Maisie McCabe
, director of brand and business-to-business marketing at the FT, said: "The global economy is changing ... . "The investment in this campaign demonstrates the FT's commitment to both world-class editorial and the FT brand." The editorial series, in the paper and online at ft.com, will look at China's influence ...
FT relaunches Weekend Magazine with 'Smart but Casual' campaign
27 Sep 2010 | by Arif Durrani
's (2 October) launch of the new-look FT Weekend Magazine....weekday FT readers who are looking to unwind at the weekend. The new-look magazine is positioning ... pages as part of a concerted push by the publisher to encourage the FT's weekday readership to pick up the paper at the weekend. The FT Weekend, available on newsstands on both Saturday and Sunday ...
FT launches its biggest ad campaign for How To Spend It
07 Jun 2010 | by Arif Durrani
, Krug and Harry Winston. The 2m ad campaign, created by DDB London, is being touted as the FT's "most ... and at prestigious summer events. It marks the first time an FT supplement campaign includes TV advertising ... an unparalleled opportunity to hit a niche, hard-to-reach audience. The FT and How to Spend It have a strong ...
FT investigates unflagged advertorial claims
01 Dec 2009 | by Staff
of complaint to a senior executive in the FT Business division. The letter claims that the practice includes ... those said advertisers in issues or sections of which they are the key sponsors or advertisers". FT ... Management . An FT spokesman told The Guardian that an investigation has been under way for eight weeks ...
FT chief calls for newspapers to charge for content
02 Oct 2009 | by Anne Cassidy
Ridding said that if newspapers fail to work out what sets them apart and find a way to charge for it, then revenues will continue to suffer. He called on the industry to drop its "free is good" approach. Ridding conceded that the FT , which operates an online subscription model, has a strategy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
