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The agency won the account following a review handled by retail specialist intermediary SQ.FT Consulting from Dubai. Now will begin work on the brand's UK expansion plans to open six new stores across London and Southeast within the next year. The retailer already has a store in Westfield London ...
Name: Lucy Jameson Job: Executive strategy director, DDB UK The reason I got into advertising was ... because I really didn't want to work in the City. The campaign I'm most proud of working on is ... it's a toss-up between the "we live in Financial Times" campaign for the FT ...
Craigen, the executive creative director at DDB UK, credits the team with helping to land the FT account ...
Just last week, Alan Rusbridger, the editor of The Guardian, claimed that no national newspaper group has a "credible five-year business plan". The FT Group and News International might disagree, but he has a point. The proliferation of web-based content has placed pressure on all publishers ...
creative helps promote the FT's unrivalled coverage of the Budget. We want the FT to be the first point ...
Nationwide s long-standing incumbent agency Leagas Delaney has also made it onto the list, alongside 18ft and Rising and Publicis London. A shortlist of three agencies is expected next week, with pitches taking place in January. The review of Nationwide's 20m ad business started last month ...
Mr Mrs Parsons from Cumbria, where the ad was shot, did not want Badger, their 34ft yacht to be associated with McDonald's. Leo Burnett is not believed to have been in breach of any copyright regulations, but removed the boat as a gesture of goodwill toward the couple. The re-edited version ...
The ad, created by Iris, is more than 20ft wide and is close to the look of Wonderbra's renowned 1990s "Hello boys" campaign created by TBWA and featuring supermodel Eva Herzigova. Passers-by will need special glasses to fully appreciate the 3D ad featuring Brazilian model Sabraine Banado ...
According to a report in the FT , the Publicis investment could value the privately held agency at around $200m. The paper quoted industry insiders as saying this represented a "high earnings multiple for a business of that size". The 200-strong agency Talent is led by Julio Ribeiro who was previously ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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