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CREATIVE STRATEGY: Old Spice and the dark art of keeping old brands alive

Man Could Smell Like". His 6ft 3in frame still has the lean muscularity of a NFL wide receiver ...

Whole Foods job handed to Liquid

The US retailer plans to open the 125,000ft2 outlet on Kensington High Street, London, later this year, on the former site of Barkers department store. Liquid, which was hired following a competitive pitch, will create direct activity to promote the branch. Whole Foods Market plans to open more ...

Direct news brief: Gillette takes to road

it claims is its biggest UK marketing campaign. It has transformed a 40ft-long HGV for use in an interactive

FIELD MARKETING: Gillette Sensitive takes to the road - Gillette launched into a crowded market with its first ever roadshow

off last month in Bromley, Kent, consisting of a branded four-wheel drive vehicle pulling a 12ft ...

Stop Press

on the US market with its FT.com brand. FT Group has brought in Barry Herstein, Citibank s US ... , FT Group chief executive who is understood to be moving to New York. FT parent Pearson has said it will invest pounds 50m this year in developing and marketing FT.com in the US. OneSwoop ...

DM LEAGUE TABLES: Digital TV puts DM into sharper focus - Interactive TV offers a powerful new platform for shopping. DM agencies are preparing for the revolution

Key companies The Business Database, FT Business, The Leaflet Company, Dun & Bradstreet ...

Briefs

,000 sq ft site, developed by Hammerson and Barclays Bank, is aiming to become one of the UK s prime ...

Briefs

and buying for the FT s personal finance web site. The work is worth upward of pounds 5m. BBH Unlimited ...

NEWS BRIEFS

. The 100,000sq ft store in Dundee, which is a blueprint for Homebase s future large outlets, is divided ...

BELOW-THE-LINE: BRIEFS

and a 10,000 sq ft factory without leaving the office. Pepsi Max correction In last week ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.