to remove filtersTesco wins appeal against stores ban
05 Mar 2009 | by Sarah Crawley-Boevey
has more than 2,000 stores in the UK and says it plans to add two million sq ft to its empire by April ...
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CREATIVE STRATEGY: Old Spice and the dark art of keeping old brands alive
05 Aug 2010 | by Simon S Kershaw
Man Could Smell Like". His 6ft 3in frame still has the lean muscularity of a NFL wide receiver ...
Investors expect Polman to reinvent Unilever
03 Oct 2008 | by Nikki Sandison
and profits growth, One told the FT that he was looking to Polman to "raise the metabolic rate" of Unilever ...
City Republic: Unilever's long-term strategy starts to pay off
11 Feb 2008 | by Stephen Foster
s Virgin Radio. This morning, he cranked up the pressure on her in an FT interview, saying she would ...
Selfridges reveals a new vision with giant inflatable eye
12 Mar 2007 | by Charlie McCathie
will choose Choix, whether as a humorous statement or for a bit of non-scentical fun. A 16ft inflatable ... This Is Not A Shop , selling 5ft tall pencils, giant popcorn lollipops, with surrealist poetry printed ...
FT to launch weekday edition of How To Spend It
03 Oct 2006 | by by Alex Donohue
The Pearson-owned title said it planned to support the launch with external ads in Time Magazine and in-paper ads in the FT, and point-of-sale materials will feature in participating outlets ... , with the FT describing the change of print time as "easy for our cash-rich, time-poor readers ...
Danish store Ilva aims to rival Habitat and John Lewis
31 Jul 2006 | by by Joanne Oatts
The 120,000 sq ft store will be unveiled at Lakeside in Thurrock, Essex, with Manchester and Gateshead branches to follow later this summer. A £5m campaign, including posters, catalogue door-drops and local press, has been created by ad agency Isobel, which won the business last year without a pitch ...
Great grandmother stars in O&M's new Dove campaign
04 Jan 2005 | by Sam Matthews,
Irene Sinclair, 96, from North London was chosen alongside three other women to star in Dove's latest ad drive, called "Campaign for Real Beauty", which includes a 96ft-tall billboard in Times Square as well as other prominent sites in the US and UK. Beside the picture of Sinclair are two boxes marked ...
Superbrands case studies: Gillette
29 Nov 2004
about 30ft of whiskers from his face. © 2004 Superbrands Ltd ...
'No FT no comment' and 'Let your fingers do the walking' join slogan hall of fame
03 Apr 2002 | by Claire Billings,
LONDON - 'No FT, no comment' and Yellow Pages' 'Let your fingers do the walking' are among...The 27 new additions brings the total to 83 slogans. At the top of the list of new additions is KFC's "Finger lickin' good", followed by Federal Express's "When it absolutely has to be there overnight" in second place. The Financial Times "No FT, no comment" comes in third place. In fourth place ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
