to remove filtersCampaign: Insurance stunt boosts Somerfield wines - Consumer PR
21 May 2004 | by Donna Werbner
a wine-tasting session with Mount, the FT was persuaded to look at the business implications ...
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Campaign: Smirnoff hires 'rocketman' for relaunch - Publicity Stunt
16 Jul 2004 | by Ian Evans
. The rocketman - alias Texan Scott - climbed 152ft and entered the Guinness Book of World Records. However, while ...
CAMPAIGNS: Stunt - Seafood hat wows Royal Ascot ladies
02 Aug 2002 | by MARY COWLETT
, The Times' Style column, The Sun and the FT running items. In addition, fashion pundit Jeff Banks commented ...
ANALYSIS: A new twist to drinks sector PR mix - A spate of new business pitches and account wins in the spirits sector highlights the increasing use of PR in the marketing mix for hard drinks, says Alastair Ray
12 Apr 2002 | by ALASTAIR RAY
that as well as specialist publications it also looks to wider titles such as Wallpaper*, GQ and the FT's How ...
PUBLIC RELATIONS AWARDS 2000: Campaign - The Major Players Award Best Consumer Campaign.
27 Oct 2000
of national newspaper coverage in the week after opening showed overwhelmingly positive comments. The FT ...
WHAT THE PAPERS SAY: Frozen food idealism gets a warm reception
23 Jun 2000 | by ED SHELTON
conversion. The FT took a more negative stance, highlighting the NFU s fear that UK farmers might ...
FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction
30 Apr 1999 | by LEXIE GODDARD
. ALTERNATIVE KNOWLEDGE: THE FT MOUNTS A BUDGET DAY COUP The Financial Times sponsors a fleet of 40 liveried cabs. The taxis, which are covered in the FT s trademark pink newsprint, are good publicity in themselves, but when their drivers were recruited to discuss the FT s Budget coverage with punters ...
JUDGE AND JURY: Brands wake up to Millenium Dome sponsor opportunities
12 Feb 1999 | by MARK JACKSON, head of international PR
remember vowing, I ll never use the Channel Tunnel . The idea of the 90ft body in the Millennium ...
CAMPAIGNS: Promotional Awareness Week - Tying up industry and the public
01 May 1998 | by JENNIFER WHITEHEAD
. The competition was also mentioned in the FT s Observer column. Regional radio, such as BBC Wales had 15 ...
Focus: Marketing Comms - The faces behind the brand names
16 May 1997 | by DANNY ROGERS
of its significance. Eighty-six per cent of the FT top 50 companies now have prominent ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
