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Brand Health Check: Kodak

be about today - it's not mobile, its contents can be shared only with those sitting within 10ft ...

Nationwide's Andy McQueen on life after Little Britain

provider, rivalling the FT stable of brands. Speaking of his dotcom experience, McQueen recalls: 'I was one ...

iPhone apps vs HTML5: what's best for your brand?

, GOOGLE ; ROB GRIMSHAW - MANAGING DIRECTOR, FT.COM; ROSS SLEIGHT - CHIEF STRATEGY OFFICER, SOMO ... application. ROB GRIMSHAW - MANAGING DIRECTOR, FT.COM Apps are a short ...

Adidas to launch interactive shops

of 34,000ft2, and was seen as an attempt by Adidas to step up its challenge to Nike in the Asian ...

Apple's long-rumoured touchscreen mini computer 'out before Christmas'

Normal 0 The FT claims its sources say the Apple tablet is expected to be launched in conjunction with a number of content deals by year-end, including music, film and book tie-ins, in what ... devices like Amazon's Kindle or the Barnes Noble's eReader. The FT says that Apple has not briefed ...

Wolff Olins tips emerging markets brands to go global

at the consultancy, told the FT: "It used to be possible to be a global brand by dominating the US market ... to a seismic shift away from developed markets one-third of the FT Global 500's companies could come ...

LG Electronics uses experiential roadshow to demystify TV buying

% of UK households are confused by jargon associated with TV purchases, the LG Xperience, a 20 ft roadshow ...

And in the real world... Apple, eBay, McDonald's, Nestlé and more

by sales of the iPhone . Source: FT Ebay reported its second consecutive drop in profits, but the company s shares rose as it beat analysts estimates. Source: FT McDonald s is scaling back its expansion proposals in China, as the economic slowdown hits the country s economy. Source: FT The number ...

And in the real world... Tesco, Oracle, BA, GSK and more

, and PepsiCo offered to acquire its two biggest bottling units for $6 billion. Source: FT Tesco has posted ... shareholders over a 270 million capital raising plan. Source: FT ...

The week in marketing

is trialling a convenience-store format in the UK. The 6000ft2 Lidl Express store focuses on food ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.