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A super-yacht print ad in tomorrow's FT will be the vehicle for the latest ad recognition..., and the FT. Once the app is installed and running and the phone is pointed at the ad, video content ... in the middle of a six-month advertising campaign with the FT. The ad and digital content was created by Jago ... of the Wally fleet racing on the ocean and this weekend, for the first time ever, readers of the Weekend FT ...
The Pearson-owned title said it planned to support the launch with external ads in Time Magazine and in-paper ads in the FT, and point-of-sale materials will feature in participating outlets ... , with the FT describing the change of print time as "easy for our cash-rich, time-poor readers ...
The challenge will appear in the Creative Business pages of all the Financial Times editions as well as on FT.com . The campaign is aiming to promote the lottery to a notoriously difficult age group, which so far have mostly taken to scratchcards and interactive Lotto tickets. Only 12% of young ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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