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And in the real world... Apple, eBay, McDonald's, Nestlé and more

by sales of the iPhone . Source: FT Ebay reported its second consecutive drop in profits, but the company s shares rose as it beat analysts estimates. Source: FT McDonald s is scaling back its expansion proposals in China, as the economic slowdown hits the country s economy. Source: FT The number ...

And in the real world... Tesco, Oracle, BA, GSK and more

, and PepsiCo offered to acquire its two biggest bottling units for $6 billion. Source: FT Tesco has posted ... shareholders over a 270 million capital raising plan. Source: FT ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.