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The week in marketing

is trialling a convenience-store format in the UK. The 6000ft2 Lidl Express store focuses on food ...

Mark Ritson on branding: Sport brands get a $15 realitycheck

favourite player. He was much smaller than the other players, barely reaching 6ft 2in - minuscule ...

Retail News brief: Zara opens first homewares store

. The 4300ft2 store sells soft furnishings, tableware, cosmetics and clothing over three floors.

Branding News: Vidal Sassoon rolls out global overhaul

, opens in April. The 2000ft2 outlet will be situated on the first floor of the development, alongside ...

One to watch: Urban Golf

exudes urban chic; only the presence of six simulator golfing booths and a 270ft putting green serve as a ...

Focus on ... Sport Industry Awards

- The FT is backing the event for the first time and will sponsor the Sports Business Person of the Year Award. - The judging panel includes TV presenter John Inverdale and Sally Gunnell. - Adidas is shortlisted in five categories including Best Sponsorship of a Sport Team or Individual. Last year's award ...

Mark Ritson on branding: Blackpool is out of step with Hollywood dance

on the promenade, measuring 20ft in diameter. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.