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FT and OpenAd unveil next theme for World's Toughest Briefs

The challenge will appear in the Creative Business pages of all the Financial Times editions as well as on FT.com . The campaign is aiming to promote the lottery to a notoriously difficult age group, which so far have mostly taken to scratchcards and interactive Lotto tickets. Only 12% of young ...

One to watch: Urban Golf

exudes urban chic; only the presence of six simulator golfing booths and a 270ft putting green serve as a ...

Ricky Gervais' Extras goes down well with critics

," the FT said. The Daily Mail said that Gervais has come up with an even darker variation on the man ...

Exclusive Resorts targets high-value audience online

WWAV created banners, which its media division placed on websites including Conde Nast Traveller, Telegraph.co.uk, Forbes.com, Economist.com, WSJ.com and FT.com. The banner ads picture stunning holiday destinations, with the strapline "The more you see, the more you want". James Quint, online group head ...

Focus on ... Sport Industry Awards

- The FT is backing the event for the first time and will sponsor the Sports Business Person of the Year Award. - The judging panel includes TV presenter John Inverdale and Sally Gunnell. - Adidas is shortlisted in five categories including Best Sponsorship of a Sport Team or Individual. Last year's award ...

Thompson looks to increase BBC cost-saving initiative to £370m

. At the FT New Media and Broadcasting Conference last night, Thompson said: "We have done a lot of work since ...

United Airlines promotes loyalty scheme with online campaign

on business sites including FT.com, The Economist and the business channels of The Guardian and The Times ...

Mark Ritson on branding: Blackpool is out of step with Hollywood dance

on the promenade, measuring 20ft in diameter. ...

CAMPAIGNS: Healthcare PR - AstraZeneca drug release for migraine

were met by a 30ft tall inflatable nasal spray in Zomig brand colours, and invited to visit ...

BRIEFS

the title as well as the FT's monthly personal finance supplement, How To Spend It. A run-of-magazine ad ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.