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Apple lures Seitz from Bite for European role

setting up a new nerve centre above its 22,000sq ft store in London's Regent Street, which was opened last ...

Campaign: Corporate PR - Microsoft fights negative perceptions

to organise a job swap between FT journalist Lucy Kellaway and Microsoft head of internal comms Winsper, who ... , Personnel Today, Eve, and on BBC Radio 4 and Breakfast. The FT ran a full-page Microsoft profile ...

FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction

. ALTERNATIVE KNOWLEDGE: THE FT MOUNTS A BUDGET DAY COUP The Financial Times sponsors a fleet of 40 liveried cabs. The taxis, which are covered in the FT s trademark pink newsprint, are good publicity in themselves, but when their drivers were recruited to discuss the FT s Budget coverage with punters ...

Focus: Marketing Comms - The faces behind the brand names

of its significance. Eighty-six per cent of the FT top 50 companies now have prominent ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.