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The Work

, with homepage takeovers on sites such as msn.com, ft.com, topgear.com and telegraph.co.uk. Expandable banners ...

The Week in Marketing: 2 December 2008

-for-like sales for the past seven weeks. FT trust ads The Financial Times is launching a poster campaign ... by DDB London, shows a St Bernard dog emerging from an alpine storm with a copy of the FT attached to its ...

PepsiCo invests £16m in UK R&D centre for healthy snacks

The 92,000-sq-ft centre in Beaumont Leys, Leicester, will house the company's core technical staff across R D, engineering and technical services. The building brings key facilities under one roof for the first time, including a sensory laboratory, product development laboratories and 'pilot plants' - small ...

The week in marketing

is trialling a convenience-store format in the UK. The 6000ft2 Lidl Express store focuses on food ...

Co-operative to expand city-centre estate

The stores are likely to be more than 15,000ft2 and in The Co-op's large convenience format. It also faces competition from Waitrose, which is trialling convenience formats. The Co-operative, which merged with United Co-operatives last July, currently operates 2200 food stores of 10,000ft2 or more ...

Branding: Design choice - John Lewis' Foodhall

stomachs, John Lewis' flagship 17,000ft2 basement foodhall - the first of 10 planned by Waitrose.

Cadbury

- and 6-sheet posters that measure just 1ft long. The smallest ad campaign in the world is intended ...

Red Bull unveils 3-D air race ads

will be shown before the 3-D execution. The outdoor element will comprise a 125,000ft2 Red Bull Air Race logo ...

Sector Insight: Seasonal chocolate - Quantity makes way for quality

chocolate treat will no doubt head to Harrods, where Green & Black's 4ft-tall alternative Advent calendar ...

Cains seals Tate sponsorship tie

its 300,000ft2 site in the city into an art gallery for one month a year. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.