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The Work: New Campaigns - UK

economic times. The posters, which are a follow-up to the FT's recent "global downturn" campaign ...

The Work: Private view

tub, a Somers Town or a Hovis. You learn to recalibrate. I'd seen the bmi (3) advertising in the FT ...

The Work: New campaigns - UK

beaches and stunning waterfalls, some of which are 60ft higher than Niagra Falls. PIZZA HUT - OVERTIME ...

IPA Excellence Diploma: Distinction essay - By Sam d'Amato, OMD UK - Learning from monkeys

and read certain papers because we want to be in the FT, Guardian or Independent tribes. Our very nature ...

Charles Worthington names Steel as new-media agency

and FT.com, will also work in data capture elements and email marketing so that the site will sit ...

CLOSE-UP: LIVE ISSUE/IRAQ CONFLICT - Advertisers cautious as media gears up for war

have the power of both print and online media - with the FT newspaper and FT.com - means that we can ... anticipate a significant increase in unique users and page views for FT.com. "Our global perspective and the impartiality of our coverage suggest more people would turn to the FT brand for information - whether in print ...

MEDIA CHOICE: Caroline Marshall, the editor of Campaign, was sick of the election coverage until she saw a recent Spectator promotion in association with WH Smith

"This campaign ran in about 75 retail and travel points and featured 7ft cutouts of William Hague and Tony Blair reading The Spectator. A backup poster campaign featured the strapline: 'Biased? You bet!' "These days, all publishers are trying to stand out and here is a case study ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

was FT.com, which also enabled BHWG to put its alliance with the interactive agency Traffic to the test ... and the pounds 2 million FT MarketWatch business wins. The agency did lose out on the pounds 10 million Ask ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

was FT.com, which also enabled BHWG to put its alliance with the interactive agency Traffic to the test ... and the pounds 2 million FT MarketWatch business wins. The agency did lose out on the pounds 10 million Ask ...

CAMPAIGN.I: News in Brief

. FT.com has hired Robert Santiago to develop its premium business research service, askFT. Formerly ... development of askFT. The pay service enables browsers to use FT.com's researchers to retrieve business ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.