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. This is an impressive figure, and not only shows publishers that there is life beyond Apple (the FT's app was withdrawn from Apple's App Store) but also that large audiences can be built via mobile. Some 12 per cent of FT ...

The Annual 2011: Top 10 radio ads

Finance, food and even the FT feature in this year's best radio ads list....comparethemarket.com. Simples! 9. FT Weekend, 'smart but casual' This won RAB plaudits for its creative use ... ; modulating into a jazz idiom. VO: With all the intelligence of the original, just a bit more relaxed. FT ...

iPhone apps vs HTML5: what's best for your brand?

, GOOGLE ; ROB GRIMSHAW - MANAGING DIRECTOR, FT.COM; ROSS SLEIGHT - CHIEF STRATEGY OFFICER, SOMO ... application. ROB GRIMSHAW - MANAGING DIRECTOR, FT.COM Apps are a short ...

Brand manager of the week: Shelly Byrne, Brand and ecommerce manager, Financial Times

. - What was your finest hour? I would say it was getting my job at the FT within two months of leaving ... slogan? 'Because I'm worth it.' - What hobbies do you have? I'm captain of the FT netball team ...

Westfield City in fashion tie-up

The 1.9m ft square East London site, Europe's biggest urban shopping centre, has signed a six-month partnership with Look magazine, IPC's weekly high-street fashion title. As part of the deal, the magazine will stage a fashion show at Westfield Stratford City during London Fashion Week. The show will be the only ...

From fad to failure: why size does not ensure success

companies in the FT Index, which started in 1935, only two remain. One is a household name, Tate Lyle ...

Brand manager of the week: Cassie Gilbert, Brand and sales manager, The Weather Channel UK

brand to market. - What was your finest hour? Jumping from a plane at 15,000ft. - What would ...

All About ... Football shirt sponsorship

Bayer Leverkusen used the FT to find a shirt sponsor....of an FT ad, it will make a wonderful case study. ...

FT web app nears 200,000 downloads

the FT expressed concern about the lack of data disclosed by Apple about the behaviour of users of apps distributed through its stores. John Ridding, FT chief executive, disclosed in his recent monthly internal ... and boasts more comprehensive features than the FT's older apps. The figures, which have not been ...

Andrew Walmsley on Digital: Newspaper ad relics die hard

ft lists of spots, each attracting a negligible audience to TV coverage of log-rolling from Arkansas ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.