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CREATIVE STRATEGY: Peugeot dances with the school of cool

17 May 2012 | by Simon S Kershaw

to the cognoscenti of cool: "Nonstop to Rudimental ft. John Newman". Still with us? Well, never mind; basically ...

Trading Places (13 Nov): This week's people moves in advertising, digital, marketing and media

13 Nov 2009 | by Staff

and intelligence director. ( Media Week ) The Association of Online Publishers has appointed FT.com's head ...

Marketers' access to social network user data comes under EC scrutiny

18 Jun 2009 | by Dan Leahul

in Washington, told the FT: "We've been concerned about the growing third-party use of personal information ...

Protest movement hands out elaborate Financial Times spoof

27 Mar 2009 | by Daniel Farey-Jones

Normal 0 The 12-page send-up of the FT includes a series of digs at government ... behind the paper has also set up a website that mimics FT.com and hosts a PDF of the print edition ... . The editor of the fake FT, Raoul Djukanovic, said: "Journalists frame public debate, and the City frames ...

Marketing Direct: List Report 2009

24 Feb 2009 | by Noelle McElhatton

data has dropped off but marketers are still using the higher-profile data from lists such as the FT ...

FT kicks off subscriptions campaign

27 May 2008 | by Andrew McCormick

subscriptions. The work and leisure references aim to include the relaunched FT Weekend as a selling point ...

Direct: FT plots readers' food review work

19 Feb 2008

The Financial Times (FT) is launching a campaign entitled 'Lunch with the FT 2008' in association...The FT is inviting its readers to tell the newspaper about a lunch they have had at one of more ... that they are having 'Lunch with the FT' and take a copy of the newspaper with them to the restaurant. The feedback will then be used by the newspaper to select its FT Readers' Favourite Restaurants; a selection of the readers ...

Tullo Marshall Warren lands FT DM account

05 Feb 2007 | by by Ian Darby

to promote its print title and FT.com....advertising for the FT. The FT is now expected to drop its long running No FT, no comment line in favour of We live in Financial Times . David Kirby, the FT s head of customer development, led the direct marketing itch. The FT did not previously have a retained DM agency but had used RMG Connect and Draft FCB ...

FT to launch text voucher campaign to target young readers

07 Dec 2006 | by by Joe Lepper

LONDON - The Financial Times has teamed up with south-east of England newsagent chain Martin McColl to offer consumers mobile phone vouchers entitling them to free copies of the paper.

Financial Times on the hunt for direct agency

23 Nov 2006 | by by Ben Bold

on a project-by-project basis. A spokeswoman for the FT confirmed that the brand is looking for an agency, adding that David Kirby, the FT's head of customer development, is overseeing the search. The successful agency will be responsible for devising below-the-line activity to promote the newspaper and FT ...

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