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Facebook 'plotting ad-tracking system'

24 May 2012 | by Sarah Shearman

According to the Financial Times , citing a person familiar with the subject, Facebook could merge clients' data with its own, to see what action users take following interaction on the social networking site. The FT also claims premium ad slots, such as those in users' newsfeeds, will be able ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

18 May 2012 | by Sarah Shearman

to create a personalised device. The event also included presentations from Shazam, FT, Google, Twitter, O ...

iPhone apps vs HTML5: what's best for your brand?

18 Aug 2011 | by Sarah Shearman

, GOOGLE ; ROB GRIMSHAW - MANAGING DIRECTOR, FT.COM; ROSS SLEIGHT - CHIEF STRATEGY OFFICER, SOMO ... application. ROB GRIMSHAW - MANAGING DIRECTOR, FT.COM Apps are a short ...

Brand manager of the week: Shelly Byrne, Brand and ecommerce manager, Financial Times

17 Aug 2011

. - What was your finest hour? I would say it was getting my job at the FT within two months of leaving ... slogan? 'Because I'm worth it.' - What hobbies do you have? I'm captain of the FT netball team ...

Westfield City in fashion tie-up

28 Jul 2011 | by Nicola Clark

The 1.9m ft square East London site, Europe's biggest urban shopping centre, has signed a six-month partnership with Look magazine, IPC's weekly high-street fashion title. As part of the deal, the magazine will stage a fashion show at Westfield Stratford City during London Fashion Week. The show will be the only ...

Brand manager of the week: Cassie Gilbert, Brand and sales manager, The Weather Channel UK

27 Jul 2011

brand to market. - What was your finest hour? Jumping from a plane at 15,000ft. - What would ...

Top German football club advertises in FT for shirt sponsor

15 Jun 2011 | by John Reynolds

Leverkusen lost its main shirt sponsor this year after the energy company TelDaFax ended its two-year deal. The club, which is in the Bundesliga, German's top division, is now running an ad in the FT that states "Come and play the Champions League with us! "This is your opportunity to become the main ...

Andrew Walmsley on Digital: Newspaper ad relics die hard

09 Mar 2011

ft lists of spots, each attracting a negligible audience to TV coverage of log-rolling from Arkansas ...

Outdoor: The Olympic opportunity

16 Feb 2011 | by Rob Gray

outdoor opportunities amid its 1.9m ft2 of retail space. An estimated 70% of spectators will pass through ...

Paddy Power forced to take down Ryder Cup sign

30 Sep 2010 | by Katherine Levy

270ft-long promotional sign, set up near the venue of the Ryder Cup golf tournament....The betting chain started to erect a 270ft promotional sign on Monday in the style of the white Hollywood sign on Mount Lee, overlooking Celtic Manor Golf Course in Newport, Wales, site of the international golf tournament where play begins tomorrow (1 October). By the time it was set up on Tuesday ...

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