From fad to failure: why size does not ensure success
28 Jul 2011 | by David Patton
companies in the FT Index, which started in 1935, only two remain. One is a household name, Tate Lyle ...
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Westfield City in fashion tie-up
28 Jul 2011 | by Nicola Clark
The 1.9m ft square East London site, Europe's biggest urban shopping centre, has signed a six-month partnership with Look magazine, IPC's weekly high-street fashion title. As part of the deal, the magazine will stage a fashion show at Westfield Stratford City during London Fashion Week. The show will be the only ...
Brand manager of the week: Cassie Gilbert, Brand and sales manager, The Weather Channel UK
27 Jul 2011
brand to market. - What was your finest hour? Jumping from a plane at 15,000ft. - What would ...
City AM on course for back-to-back annual profits
18 Jul 2011 | by Daniel Farey-Jones
have an average annual income of 66,000 compared to 62,000 for FT readers, according to the research ...
FT most widely read by European elites
07 Jul 2011 | by Oliver Luft
Each issue of the London-based business newspaper was read by an average of 910,000 of Europe's richest people across last year, or 1.9% of the continent's wealthiest individuals, the study claimed. Of this readership, 376,700 were in the UK, 5.9% of that country's wealthiest individuals. Anita Hague, the FT ...
Appointment to view: On this day 1986 - Richard Branson tops Atlantic speed record
29 Jun 2011 | by Sarah Johnson
was the beginning of a string of record attempts by Branson. He completed his record-breaking journey in a 72-ft ...
All About ... Football shirt sponsorship
29 Jun 2011 | by Alasdair Reid
Bayer Leverkusen used the FT to find a shirt sponsor....of an FT ad, it will make a wonderful case study. ...
FT web app nears 200,000 downloads
24 Jun 2011 | by John Reynolds
the FT expressed concern about the lack of data disclosed by Apple about the behaviour of users of apps distributed through its stores. John Ridding, FT chief executive, disclosed in his recent monthly internal ... and boasts more comprehensive features than the FT's older apps. The figures, which have not been ...
LOCOG Olympics media storm 'wholly avoidable' says PR chief
24 Jun 2011 | by Matt Cartmell
to the way the ticketing system works. Meanwhile, criticism of the system filled Twitter. FT chief media ...
Top German football club advertises in FT for shirt sponsor
15 Jun 2011 | by John Reynolds
Leverkusen lost its main shirt sponsor this year after the energy company TelDaFax ended its two-year deal. The club, which is in the Bundesliga, German's top division, is now running an ad in the FT that states "Come and play the Champions League with us! "This is your opportunity to become the main ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
