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The iPad bandwagon rolls into town

Accordingly, there are myriad brands making their iPad apps available today, including Sky, the FT ... , The Financial Times released details of its iPad app , which takes its navigational lead from the FT.com, rather ... . It costs nothing to download the FT app and users can read 10 articles per month for free; but a standard ...

New campaign: Orange

The £5m activity, shot in Spain, features four 45ft inflatable animals - a canary, dolphin, racoon and panther - each representing a different tariff. Forty customers were chosen by a cryptic text message because their phone usage suggested that they shared similar personality traits to the animals. Those ...

Helen Dickinson on retail: Mobile retailers upgrade to compete

at Brent Cross retail park in North-West London. This team effort has enabled it to take space in a 5000ft2 ... flagship 3000ft2 store in Oxford Street, London, collectively speak more than 14 different languages ...

Tesco sets up dedicated in-store zone for Apple

it announced it would be rolling out a 30,000ft2 mezzanine format for its biggest Tesco Extra stores, with one ...

Tesco sets up dedicated in-store zone for Apple

it announced it would be rolling out a 30,000ft2 mezzanine format for its biggest Tesco Extra stores, with one ...

O2 targets corporate sector with £1.8m campaign

to Ft.com and The Economist. ...

OUTDOOR SHOWCASE: Outdoor is about far more than posters. Tube trains, trucks and 70s-style runners have all given brands a platform on which to advertise recently

trucks carried the 7ft by 7ft creative for two months and journey tracking let the RAC assess the number ...

DIRECT MAIL SHOWCASE: In association with Royal Mail

A distinguished Fleet Street editor, the FT's Sir Gordon Newton, once admitted that the allure ...

Lloyds TSB emphasises 'Ideal' savings

-store material including leaflets promoting the service to customers and 6ft-high branded stands. It has also ...

MEDIA: Microsoft signs partnership deal with FT

actual headlines from recent FT news articles, as part of a 5m assault to woo businesses to its products....The activity, the first of its kind, will make the FT the exclusive press partner for the campaign ... on March 1, the FT ads will feature the headlines of stories from the past few days and ask readers whether ... -up with the FT will support a TV push that reworks a campaign run last year (Marketing, March 28, 2002). The ads ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.