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FT to launch weekday edition of How To Spend It

The Pearson-owned title said it planned to support the launch with external ads in Time Magazine and in-paper ads in the FT, and point-of-sale materials will feature in participating outlets ... , with the FT describing the change of print time as "easy for our cash-rich, time-poor readers ...

'No FT no comment' and 'Let your fingers do the walking' join slogan hall of fame

LONDON - 'No FT, no comment' and Yellow Pages' 'Let your fingers do the walking' are among...The 27 new additions brings the total to 83 slogans. At the top of the list of new additions is KFC's "Finger lickin' good", followed by Federal Express's "When it absolutely has to be there overnight" in second place. The Financial Times "No FT, no comment" comes in third place. In fourth place ...

FT pulls Virgin Atlantic print ad

LONDON - Virgin Atlantic's advertising campaign attacking the British Airways/American Airlines alliance has quickly run into trouble after the Financial Times refused to run one of its ads because of libel fears.

FT revamps international titles

FT Business s magazine for expatriates Resident Abroad is relaunching to target a new, younger...FT Business s magazine for expatriates Resident Abroad is relaunching to target a new, younger breed of reader who has relocated to Europe through work. According to publisher Shan Millie ... of the FT.com portal and advertising will be sold by the FT.com team. Expat.com will also develop e ...

 

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