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The Work: New Campaigns - UK

economic times. The posters, which are a follow-up to the FT's recent "global downturn" campaign ...

The Work: Private view

tub, a Somers Town or a Hovis. You learn to recalibrate. I'd seen the bmi (3) advertising in the FT ...

BMI press campaign targets business travellers

The press campaign, promoting the airline's business class sale, will appear in the FT, Sunday Times and The Times, Telegraph and Sunday Telegraph from 6 September. The execution features a graph of its sale prices, reflecting a shift in focus for the airline, which is seeking to target business ...

Antidote launches environmental book for Virgin

The project behind the best-selling book, We Are What We Do, has teamed up with creative agency Antidote to launch an extension to the brand. The new book, called Change the World at 35,000ft, gives ... Change the World for a Fiver. Credits Project name: Change the World at 35,000 ft Client ...

The Work: New campaigns - UK

beaches and stunning waterfalls, some of which are 60ft higher than Niagra Falls. PIZZA HUT - OVERTIME ...

Media: Things we like

rating in its history. THE FT REVERTING TO TYPE We were dismayed to find out that the Financial Times ... instincts are easily offended, so now that the FT has done an about-turn (it refuses to say whether ...

Virgin Atlantic looks to the property ads for press campaign

Atlantic "property" as: "33,000ft. A spacious modern residence in a stunning position beautifully ...

INTERNATIONAL MEDIA BUSINESS: Life after 9/11

to be working. While traffic is down for the big carriers and BA has dropped out of the FT 100 index, Ryanair ...

RPM3 unveils online Heathrow Express ads

he hits water or rocks. The online advertising will run on business and travel sites including FT ...

EUROPE'S MOST WANTED: FLYING HIGH? - In-flight titles are growing in sophistication and providing more ad potential

appears. Newspapers such as the FT have increased their bulks on international flights - providing ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.