12 Apr 2011
| by Katherine Levy
on the range of channels the reader can choose from to access FT news.
It highlights the FT's role ...
and B2B marketing for the Financial Times, said: "This campaign underlines the FT's commitment ...
17 Jun 2011
| by Daniel Farey-Jones
A super-yacht print ad in tomorrow's FT will be the vehicle for the latest ad recognition..., and the FT.
Once the app is installed and running and the phone is pointed at the ad, video content ...
in the middle of a six-month advertising campaign with the FT. The ad and digital content was created by Jago ...
of the Wally fleet racing on the ocean and this weekend, for the first time ever, readers of the Weekend FT ...
30 Nov 2011
| by Loulla-Mae Eleftheriou-Smith
, Tennessee, featuring its people building a 26-ft tall Christmas tree made of whiskey barrels....to one spot, where the barrels are stacked on top of each other to create a 26-ft tall tree covered ...
12 May 2010
| by Daniel Farey-Jones
The app, currently in beta, takes its navigational lead from the FT's website rather than ...
users with a turning page replica of the paper, the app resembles a cleaner, stripped-down version of FT ...
physical, scrolling browsing method is used to access the different sections. The FT has had a ...
15 Nov 2010
| by Sara Kimberley
Mr Mrs Parsons from Cumbria, where the ad was shot, did not want Badger, their 34ft yacht to be associated with McDonald's.
Leo Burnett is not believed to have been in breach of any copyright regulations, but removed the boat as a gesture of goodwill toward the couple.
The re-edited version ...
13 Nov 2009
| by Peter Hay and Arun Sudhaman
alongside MP Tom Watson, 3UK's Hugh Davies, the FT's Peter Whitehead and IBM's Ian McNain, discussing ...
11 May 2012
| by Matthew Chapman
featuring the zoetrope will also be featured in the direct mail activity. The zoetrope is a 6ft tall model ...
17 Jun 2010
| by Alec Mattinson
As BP continues its frantic attempt to stem the oil leak in the Gulf of Mexico, the company's comms efforts around the disaster have come in for sustained criticism. Earlier this month, an article in the FT claimed BP had 'become synonymous with corporate incompetence' and that 'the words BP ...
02 Mar 2010
The ads were filmed in the small northern town of Inuvik, which gets no sunlight for part of the year. The region in Canada is known for its exceptionally cold, dark winters, and the ad shows a 36ft-wide helium balloon being inflated and filled with light to look like the rising sun during one of these cold ...
23 Sep 2010
| by Kate Magee
seconds set at 42,050ft on a private jet. The set was broadcast on Heart FM and was witnessed by GWR ...
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