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MEDIA: FT goes outdoors

of the Weekend FT, supported by the line, And you thought we only covered business ....The Financial Times is running an outdoor ad campaign to change perceptions and increase sales of the Weekend FT, supported by the line, And you thought we only covered business . ...

FT overhauls marketing department

and rest of the world region, which is held by Gill Hart. Willoughby joined the FT, which retains Delaney ... in 1998 as the UK sales and marketing director. He is considering options within the FT's parent company ... that the FT will now have no marketing representation at boardroom level. The successful applicant ...

MEDIA: FT Budget special

The Financial Times is planning a special 32-page section on the impact of the Budget, which is published today (Wednesday). Radio advertising also began this week.

Media: FT gets sporty

The Financial Times is launching a new weekly sports page on Fridays.

FT relaunches magazine for millionaires

LONDON - The Financial Times is relaunching its FT Wealth tabloid supplement as high quality..., opportunities in emerging markets and investment alternatives such as watches, art and wine. FT Wealth ... , advertising director, EMEA and global display, said: FT Wealth will be read by the top 1% of the population ... banks or wealth managers. Confirmed advertisers in FT Wealth include Breitling, Barclays Global ...

The FT launches ad campaign

telescope made from a copy of the FT. The UK campaign will be supported by outdoor posters at commuter ... in the capital. Direct mail and emails will be sent to FT readers. The Future of Investing series will run across regular sections of the newspaper and FT.com from 28 September to 17 October. Print advertising ...

FT 'building BRICs' by DDB

The Financial Times has launched a campaign to promote a new editorial series.

MEDIA: FT Business news hires

FT Business, the business publications arm of the FT Group, has made two senior hires to its news...to deputy head of news. Halliday had worked for FT.com for six years, after joining Financial Times in 1987 ... in the Midlands. The new appointees will report to FT Business editor-in-chief Kevin O'Donnell, who said a number ... relevant areas.' The ownership of FT Business is still in question after the group, which also publishes ...

FT Group ad revenues slide

LONDON - FT Group has seen a slump in advertising revenue with only 20% of the FT Group's revenues...; mso-bidi-language:#0400;} FT Publishing, the newspaper and magazine division of Pearson ... % in the first half of the year with sales slipping by 13%. The adjusted operating profit at FT Publishing ... at the FT Group increased thanks to gains at the interactive data division. Across the whole of Pearson ...

Media choice: FT Weekend Magazine

'It's not a relaunch, it's a refresh,' we are reminded by the FT. Of course it is. Is that why last...Finance section - means the FT has recognised that, at the weekend, the target audience merges professional and personal interests. Across Europe, the FT does better at the weekends, and I suspect ... you will - is that the FT has decided it's high time to capitalise on the younger weekend audience ...

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