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The Financial Times has launched a brand campaign to promote the launch of its new-look FT Weekend...The ad campaign, created by DDB London, uses the slogan Smart but Casual to target affluent weekday FT readers who are looking to unwind at the weekend. The campaign aims to reflect the magazine s readers and attract new readers, and weekday readers, to buy the paper on Saturdays. Print ads will run ...
, director of brand and business-to-business marketing at the FT, said: "The global economy is changing ... . "The investment in this campaign demonstrates the FT's commitment to both world-class editorial and the FT brand." The editorial series, in the paper and online at ft.com, will look at China's influence ...
creative helps promote the FT's unrivalled coverage of the Budget. We want the FT to be the first point ...
weekend. The 'FT Weekend Breakfast Show' will broadcast on Saturday and Sundays from 7am to 10am and in addition to jazz, soul and blues music, Caroline Daniel, editor of FT Weekend, will provide her view ... 2008 with the FT Weekend as an official media partner and sponsor of the 'FT Weekend Breakfast Show ...
's (2 October) launch of the new-look FT Weekend Magazine....weekday FT readers who are looking to unwind at the weekend. The new-look magazine is positioning ... pages as part of a concerted push by the publisher to encourage the FT's weekday readership to pick up the paper at the weekend. The FT Weekend, available on newsstands on both Saturday and Sunday ...
The campaign will promote the China shapes the world editorial series which runs from 18 to 22 January to coincide with Chinese Premier Hu Jintao s visit to the US. The creative will be used globally across print, online and retail, appearing in the FT, The Economist, Time, The Week, Linked In, WebAds ...
on the range of channels the reader can choose from to access FT news. It highlights the FT's role ... and B2B marketing for the Financial Times, said: "This campaign underlines the FT's commitment ...
LONDON - The Financial Times has declined to publish an advert paid for by human rights group Amnesty that criticised oil company Shell.
A super-yacht print ad in tomorrow's FT will be the vehicle for the latest ad recognition..., and the FT. Once the app is installed and running and the phone is pointed at the ad, video content ... in the middle of a six-month advertising campaign with the FT. The ad and digital content was created by Jago ... of the Wally fleet racing on the ocean and this weekend, for the first time ever, readers of the Weekend FT ...
, Krug and Harry Winston. The 2m ad campaign, created by DDB London, is being touted as the FT's "most ... and at prestigious summer events. It marks the first time an FT supplement campaign includes TV advertising ... an unparalleled opportunity to hit a niche, hard-to-reach audience. The FT and How to Spend It have a strong ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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