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The Financial Times has launched a campaign to promote a new editorial series.
The Financial Times has launched a brand campaign to promote the launch of its new-look FT Weekend...The ad campaign, created by DDB London, uses the slogan Smart but Casual to target affluent weekday FT readers who are looking to unwind at the weekend. The campaign aims to reflect the magazine s readers and attract new readers, and weekday readers, to buy the paper on Saturdays. Print ads will run ...
The FT columnist Miss Moneypenny, famous for her acerbic wit and biting economic and social
The campaign will promote the China shapes the world editorial series which runs from 18 to 22 January to coincide with Chinese Premier Hu Jintao s visit to the US. The creative will be used globally across print, online and retail, appearing in the FT, The Economist, Time, The Week, Linked In, WebAds ...
The results of an internet image search form the basis of the latest executions in the Financial Times 'We live in Financial Times' campaign, by DDB London.
The print and outdoor campaign is aimed at positioning the corporate FT subscription ... is to convey that although an FT corporate subscription is a cost to your business, the benefits you get in return are invaluable. Caroline Halliwell, FT s director of brand B2B marketing, said: "It is more ...
The ad, by Paris-based agency Fred Farid features professional Hollywood stunt men and women in Wrangler jeans. The stunt people jump from windows 25ft high, are set on fire and fall through panes of glass, wearing the brand s denim. The ad aims to give a modern twist to the Wrangler's cowboy image ...
With the Euro and EU in deep crisis, the ad shows the member nations are getting picked off like a duck shoot in a fairground. The print and online advertisements will appear in the Financial Times and on FT.com ...
The ads were filmed in the small northern town of Inuvik, which gets no sunlight for part of the year. The region in Canada is known for its exceptionally cold, dark winters, and the ad shows a 36ft-wide helium balloon being inflated and filled with light to look like the rising sun during one of these cold ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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