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of complaint to a senior executive in the FT Business division. The letter claims that the practice includes ... those said advertisers in issues or sections of which they are the key sponsors or advertisers". FT ... Management . An FT spokesman told The Guardian that an investigation has been under way for eight weeks ...
, director of brand and business-to-business marketing at the FT, said: "The global economy is changing ... . "The investment in this campaign demonstrates the FT's commitment to both world-class editorial and the FT brand." The editorial series, in the paper and online at ft.com, will look at China's influence ...
creative helps promote the FT's unrivalled coverage of the Budget. We want the FT to be the first point ...
's (2 October) launch of the new-look FT Weekend Magazine....weekday FT readers who are looking to unwind at the weekend. The new-look magazine is positioning ... pages as part of a concerted push by the publisher to encourage the FT's weekday readership to pick up the paper at the weekend. The FT Weekend, available on newsstands on both Saturday and Sunday ...
on the range of channels the reader can choose from to access FT news. It highlights the FT's role ... and B2B marketing for the Financial Times, said: "This campaign underlines the FT's commitment ...
Ridding said that if newspapers fail to work out what sets them apart and find a way to charge for it, then revenues will continue to suffer. He called on the industry to drop its "free is good" approach. Ridding conceded that the FT , which operates an online subscription model, has a strategy ...
, Krug and Harry Winston. The 2m ad campaign, created by DDB London, is being touted as the FT's "most ... and at prestigious summer events. It marks the first time an FT supplement campaign includes TV advertising ... an unparalleled opportunity to hit a niche, hard-to-reach audience. The FT and How to Spend It have a strong ...
Bayer Leverkusen used the FT to find a shirt sponsor....of an FT ad, it will make a wonderful case study. ...
Finance, food and even the FT feature in this year's best radio ads list....comparethemarket.com. Simples! 9. FT Weekend, 'smart but casual' This won RAB plaudits for its creative use ... ; modulating into a jazz idiom. VO: With all the intelligence of the original, just a bit more relaxed. FT ...
, Tennessee, featuring its people building a 26-ft tall Christmas tree made of whiskey barrels....to one spot, where the barrels are stacked on top of each other to create a 26-ft tall tree covered ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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