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Media choice: FT Weekend Magazine

'It's not a relaunch, it's a refresh,' we are reminded by the FT. Of course it is. Is that why last...Finance section - means the FT has recognised that, at the weekend, the target audience merges professional and personal interests. Across Europe, the FT does better at the weekends, and I suspect ... you will - is that the FT has decided it's high time to capitalise on the younger weekend audience ...

FT launches combined audience metric

of people who access paid-for FT content each day through global print and digital channels....an average of 563,026 people around the world paid for FT content every day. These figures represent the number of average daily newspaper sales as well as active FT.com digital and eReader subscriptions ... measures only tell part of the story of the FT brand's health in today s media landscape. "Our readers ...

FT boosts web management team

The Financial Times has bolstered its FT.com executive team with two new outside appointments....development, will take responsibility for the development and ongoing product management of FT.com. She ... director of interactive marketing, will build and lead marketing operations for FT.com worldwide ... , publisher and managing editor of FT.com. DePiano will also report to Frances Brindle, global marketing ...

MEDIA: FT revamps market news

integrate the paper's markets coverage with that of FT.com....priority. We should be a markets team for the FT with two different outlooks,' she said. At present, two ... . Hargreaves' deputy is Paivi Munter, who is responsible for markets coverage on FT.com. Hargreaves has worked for the FT since 1987, most recently as personal finance editor. Before that she was in Brussels ...

New FT venture boosts revenue

outside advertising and sales. The unit, FT Enterprises, will house all existing FT-branded businesses, including FT Syndication, FT Diaries, Cityline, FT Seminars and the FT Shop. The new ... . FT Enterprises first new venture will be FT Republishing. FT Republishing will reproduce contents ...

Mantra promotes FT web services

The agency will focus on promoting FT.com, highlighting online features such as instant market insight tool FT Alphaville. The FT continues to use Midas PR for the FT Goldman Sachs Book Awards. Mantra, recently hired by sister title The Economist , was brought in without a pitch by recently ...

NEW MEDIA: FT hires Traffic

FT.com, the Web site for the Financial Times, has appointed Traffic as its new-media agency...FT.com, the Web site for the Financial Times, has appointed Traffic as its new-media agency. Traffic will market FTQuicken, www.FTQuicken.co.uk, which provides information on personal finance issues. ...

Media: FT buys app developer

In an internal memo to staff, the FT's CEO John Ridding said: 'It will further boost our momentum ... in this strategically important area.' As well as the FT's HTML5 app for mobile devices, Assanka also built the FT's recently launched Android app and provides support for its blog platforms, including FT Alphaville ...

FT Group revamps sales ops

. One team, headed by FT ad director David Walsh, will sell the Financial Times and FT.com. The other, headed by FT Business ad director Jane-Emma Peerless, will include FT Business division's 13 titles ... for advertisers to access key audiences," said FT Group chief executive Stephen Hill. ...

FT appoints financial ad director

Cunnington will continue in his current role as head of the FT's data publishing and listings ... . He will also take a leading role in co-ordinating the FT's collaboration with FT Business. Cunnington joined the FT in 1997 and has worked in the classified and display departments. As publishing director ...

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