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INTERNATIONAL: Global Round-up - News in brief

29 Jun 2001

DUBLIN: Technology PR firm Simpson Financial & Technology PR has been hired by Horizon Open Systems, the Sun Microsystems country partner in Ireland. Simpson FT will report to Mary Mulcahy, Horizon marketing manager. Sun's software development centre in Dublin continues to be handled ...

FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction

30 Apr 1999 | by LEXIE GODDARD

. ALTERNATIVE KNOWLEDGE: THE FT MOUNTS A BUDGET DAY COUP The Financial Times sponsors a fleet of 40 liveried cabs. The taxis, which are covered in the FT s trademark pink newsprint, are good publicity in themselves, but when their drivers were recruited to discuss the FT s Budget coverage with punters ...

NEWS: Consolidated rides into Segaworld

26 Jan 1996 | by LEXIE GODDARD

-tech theme park occupying 100,000 sq ft in London s Trocadero. The agency has been briefed to sustain ...

Campaign: Corporate PR - Microsoft fights negative perceptions

28 May 2004 | by Lynne Roberts

to organise a job swap between FT journalist Lucy Kellaway and Microsoft head of internal comms Winsper, who ... , Personnel Today, Eve, and on BBC Radio 4 and Breakfast. The FT ran a full-page Microsoft profile ...

Apple lures Seitz from Bite for European role

22 Jul 2005 | by Tom Williams

setting up a new nerve centre above its 22,000sq ft store in London's Regent Street, which was opened last ...

CAMPAIGNS: Streetwise on the Internet - Hi-tech PR

06 Jun 1997 | by POPPY BRECH

, the FT and the Independent as well as regional, consumer and trade titles. MSN Street has also reached ...

CAMPAIGNS: Business to business; Firefox hooks its press targets

04 Apr 1996 | by DANNY ROGERS

full page in the Sun, a small piece in the FT and an item on Channel 4 News. Regionally ...

Focus: Marketing Comms - The faces behind the brand names

16 May 1997 | by DANNY ROGERS

of its significance. Eighty-six per cent of the FT top 50 companies now have prominent ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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