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FT revamps international titles

FT Business s magazine for expatriates Resident Abroad is relaunching to target a new, younger...FT Business s magazine for expatriates Resident Abroad is relaunching to target a new, younger breed of reader who has relocated to Europe through work. According to publisher Shan Millie ... of the FT.com portal and advertising will be sold by the FT.com team. Expat.com will also develop e ...

FT pulls Virgin Atlantic print ad

LONDON - Virgin Atlantic's advertising campaign attacking the British Airways/American Airlines alliance has quickly run into trouble after the Financial Times refused to run one of its ads because of libel fears.

FT to launch weekday edition of How To Spend It

The Pearson-owned title said it planned to support the launch with external ads in Time Magazine and in-paper ads in the FT, and point-of-sale materials will feature in participating outlets ... , with the FT describing the change of print time as "easy for our cash-rich, time-poor readers ...

'No FT no comment' and 'Let your fingers do the walking' join slogan hall of fame

LONDON - 'No FT, no comment' and Yellow Pages' 'Let your fingers do the walking' are among...The 27 new additions brings the total to 83 slogans. At the top of the list of new additions is KFC's "Finger lickin' good", followed by Federal Express's "When it absolutely has to be there overnight" in second place. The Financial Times "No FT, no comment" comes in third place. In fourth place ...

Financial Times to relaunch property supplement

focused 12-page supplement in the Weekend FT from September 16....editions of the FT, as well as ads on six radio stations, including Classic FM, Virgin Radio and LBC. The FT said House and Home would contain new features, including The Next Neighbourhood, which ... appeared as a weekly one-page article within the FT and and as a regular seasonal supplement, but the paper ...

OPINION: Welcome aboard Segmentation Airlines - enjoy being targeted

This week's column comes to you from Qantas flight QF010, 37,000ft somewhere above the Pacific

Collective creates website for Adventure Ecology's Plastiki expedition

Collective to build a website for its forthcoming expedition from San Francisco to Sydney in a 60ft catamaran

BudgetHolidays.com claims world's largest ad

's largest advertisement in a field next to Gatwick Airport in Sussex. TUI says the 100,000sq ft logo

MEDIA CHOICE

Claire Beale chooses the series of ads for Holiday Inn that appeared in the Financial Times last week. Balloons are not the sort of thing I expect to fall out of my copy of the FT, so (after ... novel way of capturing the FT s business audience. Media planning/buying: Cate Politi, Mediapolis ...

Branding News: Nitenite unveils launch identity

just 6ft x 8ft, including en suite shower room, double bed and storage. Nitenite is spending £120m ...

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