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creative helps promote the FT's unrivalled coverage of the Budget. We want the FT to be the first point ...
, Krug and Harry Winston. The 2m ad campaign, created by DDB London, is being touted as the FT's "most ... and at prestigious summer events. It marks the first time an FT supplement campaign includes TV advertising ... an unparalleled opportunity to hit a niche, hard-to-reach audience. The FT and How to Spend It have a strong ...
Nationwide s long-standing incumbent agency Leagas Delaney has also made it onto the list, alongside 18ft and Rising and Publicis London. A shortlist of three agencies is expected next week, with pitches taking place in January. The review of Nationwide's 20m ad business started last month ...
Mr Mrs Parsons from Cumbria, where the ad was shot, did not want Badger, their 34ft yacht to be associated with McDonald's. Leo Burnett is not believed to have been in breach of any copyright regulations, but removed the boat as a gesture of goodwill toward the couple. The re-edited version ...
Craigen, the executive creative director at DDB UK, credits the team with helping to land the FT account ...
The ad, created by Iris, is more than 20ft wide and is close to the look of Wonderbra's renowned 1990s "Hello boys" campaign created by TBWA and featuring supermodel Eva Herzigova. Passers-by will need special glasses to fully appreciate the 3D ad featuring Brazilian model Sabraine Banado ...
According to a report in the FT , the Publicis investment could value the privately held agency at around $200m. The paper quoted industry insiders as saying this represented a "high earnings multiple for a business of that size". The 200-strong agency Talent is led by Julio Ribeiro who was previously ...
digital content for a decade now. However, as FT.com managing director Rob Grimshaw (pictured below left ... . As the dawn of the tablet era rises and the printed newspaper industry shows no signs of recovery, the FT ... . The FT originally launched its iPad app in May 2010, with the Telegraph just one of a number of British ...
Name: Lucy Jameson Job: Executive strategy director, DDB UK The reason I got into advertising was ... because I really didn't want to work in the City. The campaign I'm most proud of working on is ... it's a toss-up between the "we live in Financial Times" campaign for the FT ...
centre. Both Mindshare UK and Worldwide are moving into the new building, taking 78,000 sq ft of space ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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