19 Jun 1997
| by JULIAN LEE
Wilkinson Sword s FX Performer is being backed by a six-week burst
of TV advertising worth around...Wilkinson Sword s FX Performer is being backed by a six-week burst
of TV advertising worth around pounds 2.3m.The ads will target 16- to
24-year-old men and will be shown across all TV regions.
...
20 Feb 1997
| by JANE BAINBRIDGE
Wilkinson launches a pounds 2.3m ad campaign, on February 24, for
the Wilkinson Sword FX Performer...Wilkinson launches a pounds 2.3m ad campaign, on February 24, for
the Wilkinson Sword FX Performer. The commercial, continuing the I Feel
Good theme, will be supported by a price promotion offering consumers
pounds 1 off.
...
02 May 2002
for Special FX Out of Bed, its fibre putty
hairstyling product for young men. Launching with a full-page ad
12 Jul 1996
).
Campaign activity will focus on FX Performer, Protector, Lady Protector
and the twin blade disposable ...
Women s English Open Golf Championships and amplify TV
advertising for FX Performer and Lady Protector ...
02 Dec 1999
| by ALEXANDRA JARDINE
Wilkinson Sword is embarking on its biggest marketing campaign,
with a pounds 13m spend on ads designed to target women as well as
men.
The investment comes as the company attempts to halt the declining
market share of its disposable FX Diamond razor, following the success
of its arch rival ...
16 Sep 1999
| by CALLUM LUMSDEN, Managing Director, Lums
activity coincides with the launch by
Wilkinson of its FX Diamond product, a razor containing diamond ...
06 Aug 2004
| by Ian Evans
in Design Week, Event and FX. FX editor Dr Antonia Ward says she enjoyed the exhibition: 'There are loads ...
09 Jan 2008
| by Nikki Sandison
woman and, with the Lynx FX soundboard, the user can claim to own a Porsche, play the harmonica or scan ...
08 Jul 1999
| by IAN DARBY
rival Wilkinson Sword launches a
diamond-coated blade, the FX Diamond, in September with a UK ad ...
22 Aug 1996
August 19.
Sword return
Wilkinson Sword s FX Performer will return to TV screens ...