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ADVERTISING & PROMOTION: Blade runners

Wilkinson Sword s FX Performer is being backed by a six-week burst of TV advertising worth around...Wilkinson Sword s FX Performer is being backed by a six-week burst of TV advertising worth around pounds 2.3m.The ads will target 16- to 24-year-old men and will be shown across all TV regions. ...

Shaving cut

Wilkinson launches a pounds 2.3m ad campaign, on February 24, for the Wilkinson Sword FX Performer...Wilkinson launches a pounds 2.3m ad campaign, on February 24, for the Wilkinson Sword FX Performer. The commercial, continuing the I Feel Good theme, will be supported by a price promotion offering consumers pounds 1 off. ...

NEWS BRIEFS: L'Oreal Paris appoints Aerodeon for World Cup campaign

for Special FX Out of Bed, its fibre putty hairstyling product for young men. Launching with a full-page ad

NEWS: Public Relations Business wins Wilkinson Sword

). Campaign activity will focus on FX Performer, Protector, Lady Protector and the twin blade disposable ... Women s English Open Golf Championships and amplify TV advertising for FX Performer and Lady Protector ...

Wilkinson Sword targets women in male razor ads

Wilkinson Sword is embarking on its biggest marketing campaign, with a pounds 13m spend on ads designed to target women as well as men. The investment comes as the company attempts to halt the declining market share of its disposable FX Diamond razor, following the success of its arch rival ...

DIRECT: Gillette hands Dialogue pan-Euro tasks

activity coincides with the launch by Wilkinson of its FX Diamond product, a razor containing diamond ...

Campaign: IVCA Clarion Award Winner - Live Events - Diageo encourages responsible drinking

in Design Week, Event and FX. FX editor Dr Antonia Ward says she enjoyed the exhibition: 'There are loads ...

Lynx unveils art of seduction in digital campaign

woman and, with the Lynx FX soundboard, the user can claim to own a Porsche, play the harmonica or scan ...

Razor wars force Gillette shake-up

rival Wilkinson Sword launches a diamond-coated blade, the FX Diamond, in September with a UK ad ...

ADVERTISING & PROMOTION: BRIEFS

August 19. Sword return Wilkinson Sword s FX Performer will return to TV screens ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.