Samsung 'Beckham plays Beethoven' by Cheil USA
24 May 2012
The video will be seeded online via owned, paid and earned media channels, including on Beckham's Facebook page to his 18 million fans. ...
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Watchdog busts SuperCasino ad for glamorising gambling
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
in future." Last year the ASA rapped 888.com for a pop-up Facebook ad that promised consumers free ...
Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
on Facebook starring David Beckham, which pushes the features of the Samsung Galaxy Note model. Creative ... the phone's S Pen to annotate a photograph and post it on Facebook. Samsung will demonstrate its latest ...
Cadbury Wispa launches £3.5m ad campaign
22 May 2012 | by Sara Kimberley
a five-year hiatus. Cadbury's Wispa Facebook page will feature "behind the scenes" shots ...
Paddy Power ad banned for being offensive to transgender community
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
of the brand's Facebook page with a voiceover stating: "Ian Reed wrote on our Facebook wall 'Can't wait to see ... . An online version of the ad also appared on Paddy Power's Youtube channel and Facebook page. As Paddy Power ...
The Weather Channel 'your weather' by BBH New York
14 May 2012
When a user logs onto weather.com via Facebook, or when they enter their name and zip code on the site, The Weather Channel report becomes personalised to the user. It allows users to create five personal tabs for regular weather updates (eg. "ski holiday", "marathon training" etc.) The campaign ...
Kopparberg unveils 'un-established' marketing drive
14 May 2012 | by Gemma Charles
will only be accessible via the KopparbergUK Facebook page, introduces the user to new music and allows them ...
HIV clinic and Stephen Fry crowdsource video campaign
11 May 2012 | by Sara Kimberley
and an expert panel will shorlist the entries before a public vote on Facebook. The winning video will run ...
Olympic hurdler stars in online rail safety campaign
09 May 2012 | by Sarah Shearman
various sites, including Facebook and YouTube and will run for four weeks. Display ads will also run online and on mobile and a Facebook page has launched that acts as the campaign's hub. M C Saatchi ...
Intel pushes Ultrabook with biggest campaign for a decade
01 May 2012 | by Matthew Chapman
previews on the brand's Facebook channels. "Desperado" is shot in a spaghetti western style and takes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
