Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
, and the slick upwardly mobile etail presence (with more than 270,000 Facebook fans). The brand has come a ...
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Russell Davies: Can Facebook offer quality as well as quantity to brands?
31 May 2012 | by Russell Davies
It must be odd working at Facebook....,000 Facebook users must die every day. That compares with about 1,500 dying every day across England, Scotland and Wales. Facebook has, obviously, already spotted this and there is a special process for dealing with it - it has written a blog post about it called "Memories of Friends Departed Endure on Facebook ...
Kleenex rolls out Facebook game for hay fever sufferers
30 May 2012 | by Sarah Shearman
Kleenex, the Kimberley-Clark-owned tissue brand, is launching a new Facebook game that can...The Facebook game has been created by We Are Social and Kleenex claims it is the first that can ... fever care kits and other prizes from its Facebook page, as well as expert tips on how to beat the symptoms. The Facebook activity forms part of a wider campaign, which includes experiential activity ...
Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
platforms including Facebook, Twitter, Google+, Instagram and Pinterest. The news follows the launch ... . The brand was also cited in Facebook s recent IPO documentation for its fragrance launch campaign which reached 10 million Facebook fans. When users Liked or commented on the Burberry Page or perfume story ...
BA harnesses Facebook to help Brits home for Olympics
28 May 2012 | by Daniel Farey-Jones
British Airways is to tap into national pride with a Facebook promotion allowing Britons..., only that they have to be Facebook friends of the nominator. Winners will be selected by a random draw ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
Facebook app from Paramount that allows consumers to access three hours' worth of clips from the company ... for professional content on sites such as YouTube and Facebook. Soap opera TV shows date back to the 1950s, when ... focus of the brand s marketing strategy to Facebook, saying the site was the best platform to develop ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
260m people follow it on Facebook and Twitter. However, basketball is still a comparative minnow ...
Pepsi Max unites football and music stars in Facebook app
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba...In the sharable Facebook app users can meet and socialise with the footballers as well as five of their own Facebook friends. The app pulls pictures from the user's profile into a narrative to create a unique experience for every user. The interactive app feeds into Pepsi Max's football campaign, which ...
Think BR: The search for white space
25 May 2012 | by Will Landell Mills
space changes. White space becomes the undiscovered world of evolving psychological needs. Facebook ...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
Europe marketing director for gin at Diageo. Today, via social-networking platforms such as Facebook ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
