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Birds Eye launches Clarence's Cookbook app on Facebook

Birds Eye has launched the 'Clarence's Cookbook' Facebook app, which includes a meal planner.... The app encourages users to upload their own recipes and share them on Facebook. Future plans include ... Eye's Facebook page , which has more than 130,000 likes. Earlier this month it was reported ...

My Media Week: Paul La Fontaine

Facebook pages. We are rolling out Habbo Five Star, a series of initiatives to make our customer service ... . Use Facebook to message two former co-workers to see if they are available to meet one of my staff who ...

Kleenex rolls out Facebook game for hay fever sufferers

Kleenex, the Kimberley-Clark-owned tissue brand, is launching a new Facebook game that can...The Facebook game has been created by We Are Social and Kleenex claims it is the first that can ... fever care kits and other prizes from its Facebook page, as well as expert tips on how to beat the symptoms. The Facebook activity forms part of a wider campaign, which includes experiential activity ...

Think BR: Google spoiled the fun

of press of late about Facebook and latterly Pinterest becoming the single biggest referrer to some ... . Just as many will have a Facebook or Twitter account. Whether through social media, or good old fashioned email, we each have a network, and if there s one thing Facebook s IPO and the Instagram ...

Think BR: Connected TV uncovered

already have (smart phones or tablets) and take advantage of recognised behaviours - 87% of Facebook users ...

Facebook and Twitter target UK SMEs with adspend giveaways

Facebook and Twitter are going head to head in their attempts to attract small to medium...Facebook has launched a 'Businesses Boost' scheme today (29 May), allowing businesses with more ... and following on in France, Germany, Spain and Italy later this month. Facebook has partnered with Enterprise Nation to publish a free downloadable guide, 'Boost Your Business with Facebook', offering practical ...

Unilever partners with News Corp and Viacom for digital content

Facebook app from Paramount that allows consumers to access three hours' worth of clips from the company ... for professional content on sites such as YouTube and Facebook. Soap opera TV shows date back to the 1950s, when ... focus of the brand s marketing strategy to Facebook, saying the site was the best platform to develop ...

Pepsi Max unites football and music stars in Facebook app

PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba...In the sharable Facebook app users can meet and socialise with the footballers as well as five of their own Facebook friends. The app pulls pictures from the user's profile into a narrative to create a unique experience for every user. The interactive app feeds into Pepsi Max's football campaign, which ...

Campaign Viral Chart: Nike interactive ad nets first place

in conjunction with Unruly , ranks ads according to the number of times they have been shared on Facebook ...

Jaguar steps up social media strategy to boost innovation

revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level ... manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ... after General Motors recently announced it was cutting its Facebook ad spend, in favour of a content ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.