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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

councillor with links to local building companies quickly led to the formation of a Facebook group designed ...

KLM launches nine-month Facebook initiative

KLM Royal Dutch Airlines has created a nine-month Facebook campaign targeting its UK consumer base...The activity, called 'The Travel Diaries' goes live today (4 May). It gives KLM's Facebook fans ... , consumers must become fans of the KLM Facebook page and answer one question about the short film on display ... is opened. KLM said that it hopes to increase its 47,000-strong UK Facebook fanbase by at least 6 ...

Iris wins Domino's digital and DM task

media, adopting platforms such as Facebook and Twitter to drive business at a local level. Last year ...

Third of top 50 websites automatically share user data with third parties

The company, TRUSTe, studied privacy policies across the leading 50 websites in the UK (as defined by web analytics firm Alexa in March), which include Facebook, eBay and The Guardian. It did not disclose which individual website policies stated they automatically share user data. The research found ...

Taming the data deluge

, Facebook and Twitter, have built their businesses on getting users to give up their data in return ...

Ikea launches 'snap a napper' Facebook competition

Ikea is extending the 'Sleep Like A Princess' positioning used for its beds range with a Facebook...will direct recipients to the Ikea Facebook page where members can enter a competition to win everything they need from Ikea to get a "perfect" night's sleep. A video at the top of the Facebook page will show ... Vimeo and on Ikea's YouTube channel, in order to drive people to the Facebook competition page ...

Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

-up. Facebook, Twitter, Mumsnet et al don't inherently make marketing harder, but they do help make it more ...

Molson Coors launches Animée campaign for 'crucial' female market

digital work includes a new brand Facebook page. Molson Coors has also partnered with hair salon brand ...

Love Home Swap to ramp up marketing and partner with Mumsnet

Facebook app. The app allows consumers to search properties and share content. A partnership ... properties, based on owners response rates, testimonials added to their profiles, and their Facebook Connect ...

Charity to run gender recognition outdoor ad

with an Xbox Kinect." In December, Plan UK launched an interactive video app on Facebook, called 'Plan Your ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.