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Twitter in agency hunt to boost consumer appeal

people-focused brand and challenge Facebook....UK users. Facebook has 30 million registered UK users. Twitter s chosen agency will be charged ...

Jaguar steps up social media strategy to boost innovation

revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level ... manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ... after General Motors recently announced it was cutting its Facebook ad spend, in favour of a content ...

Samsung 'Beckham plays Beethoven' by Cheil USA

The video will be seeded online via owned, paid and earned media channels, including on Beckham's Facebook page to his 18 million fans. ...

Why we're loving - Scott Holmes and Tom Rotthenberg

WHY: Microsoft has released a free app to launch Kinect Star Wars for the Xbox 360, which uses Kinect's motion-tracking technology to enable players to "fight like a Jedi". HOW: They say: "We noticed that people on Facebook and Twitter talk lots about ... Facebook and Twitter. To promote Kinect ...

Old El Paso readies Jubilee-themed campaign

by Paul Ewen, launched last night (21 May) and Old El Paso's Facebook activity will be modified by UM ...

Taxi app Hailo calls in Surname & Surname for consumer drive

The app firm has hired Surname Surname, the consumer brand agency offshoot of Blue Rubicon, to handle its consumer PR. Hailo was founded by three London black cab drivers and is backed by Accel Partners, Wellington Partners and Atomico Ventures, which together have funded Facebook and Spotify ...

Consumer: Lego builds brand quality at St Pancras

. The progress of the tree was updated daily on Lego's Facebook page. Place PR led a social media campaign ...

Will Facebook eclipse advertising's big league?

With its long-anticipated initial public offering launching this week, Facebook is about

Claire Beale: Facebook ad sceptics put new spin on the IPO

General Motors has admitted that it is putting a brake on its Facebook adspend....As bankers and investors run the numbers in the final hours ahead of Facebook's IPO this week, it ... advertising prospects. Apparently, GM is continuing to support Facebook pages for its brands, but a spokesman said that the company had "reassessed our Facebook advertising plans and, by mid-year, we ...

Russell Davies: Small insights are at times more helpful than the big picture

called Status Shuffle. What does it do? It offers you a bunch of pre-written Facebook status updates you ... fabulous, click the buttons and impress the hell out of your friends. There are so many people on Facebook ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.