Bauer's Heat to produce 'dual viewing' shows for Channel 4
29 May 2012 | by Maisie McCabe
editorial and ads across the Heat magazine and website, in More magazine and More's Facebook site, as well ...
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Watchdog busts SuperCasino ad for glamorising gambling
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
in future." Last year the ASA rapped 888.com for a pop-up Facebook ad that promised consumers free ...
Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
platforms including Facebook, Twitter, Google+, Instagram and Pinterest. The news follows the launch ... . The brand was also cited in Facebook s recent IPO documentation for its fragrance launch campaign which reached 10 million Facebook fans. When users Liked or commented on the Burberry Page or perfume story ...
BA harnesses Facebook to help Brits home for Olympics
28 May 2012 | by Daniel Farey-Jones
British Airways is to tap into national pride with a Facebook promotion allowing Britons..., only that they have to be Facebook friends of the nominator. Winners will be selected by a random draw ...
Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
in conjunction with Unruly , ranks ads according to the number of times they have been shared on Facebook ...
Samsung 'Beckham plays Beethoven' by Cheil USA
24 May 2012
The video will be seeded online via owned, paid and earned media channels, including on Beckham's Facebook page to his 18 million fans. ...
I wish I'd done ... Bing 'decode Jay-Z with Bing'
24 May 2012
was made into the silk lining of a jacket; another lined the Delano pool. By following clues on Facebook ...
Work Debrief - Foster's Brad and Dan get a little help for their good calls
24 May 2012
one of their mates a "good call". Coupled with a 2011 Facebook petition for a real-world "good call ... to the friend's Facebook wall or shared via a URL. Built as one continuous film, the interaction with our ...
Beckham channels Beethoven in Samsung viral campaign
23 May 2012 | by Matthew Chapman
then uses the phone's S Pen to annotate a photograph and post it on Facebook. Cheil USA created the film, which is live on owned, paid and earned media channels, including Beckham's Facebook page, which has 18 ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
by Paul Ewen, launched last night (21 May) and Old El Paso's Facebook activity will be modified by UM ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
