Media360: Zeebox is social media app to watch says MEC's Fletcher
17 May 2012 | by John Reynolds
but it is an emerging technology." Fletcher compared the potential of Zeebox with the stratospheric rise of Facebook ...
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Think BR: The search for white space
25 May 2012 | by Will Landell Mills
space changes. White space becomes the undiscovered world of evolving psychological needs. Facebook ...
Youth and social media
04 May 2012 | by Sarah Gale
as evidence of this. They are also adept at multitasking - often seen checking their Facebook accounts ... . Younger age groups are still, for the time being, avid fans of Facebook. It is a central part ... boredom and identity shaping. However, with Facebook moving into the mainstream and older segments ...
Brand barometer: Nivea viral campaign reviewed
04 May 2012
is for doing’ campaign, asks ‘What would you like to do?’ It drives viewers to a Facebook page to submit ideas ...
Brand Barometer: Social media performance of Virgin Money
27 Apr 2012 | by Gemma Charles
United FC. FEBRUARY Virgin Money used Facebook to unveil its customer lounge in Manchester ... and Facebook used to promote sponsorship. Although Virgin Money added the London Marathon to its Timeline on 16 March, conversation about it on Facebook is limited. Customer satisfaction in social is high ...
Brand barometer: TNT viral campaign reviewed
26 Apr 2012
its Pingit app, which allows users to make payments. It features a Facebook page to which users can ...
The rise of smartphones and what it means for brands
23 Apr 2012 | by Stuart Knapman
shows that while nearly all Facebook users still use a computer to access Facebook, nearly half also ... used most often by nearly three quarters of Facebook users. However, when it comes to Twitter ...
Brand Barometer: Social media performance of Converse
20 Apr 2012 | by Gemma Charles
December Converse asked its 20m Facebook fans to design and sell trainers via social ... record number of comments were posted on the brand's Facebook page. Its Chinese New Year collection ... in conversation. March The Converse Facebook brand page was the UK's most-liked, with 23.3m likes, up 11 ...
Third of top 50 websites automatically share user data with third parties
18 Apr 2012 | by Daniel Farey-Jones
The company, TRUSTe, studied privacy policies across the leading 50 websites in the UK (as defined by web analytics firm Alexa in March), which include Facebook, eBay and The Guardian. It did not disclose which individual website policies stated they automatically share user data. The research found ...
IBM study identifies four distinct personalities in digital space
17 Apr 2012 | by Emma Powell
place emphasis on social interaction through networking sites such as Facebook; Content Maestros, who ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
