31 May 2012
| by Sarah Shearman
Birds Eye has launched the 'Clarence's Cookbook' Facebook app, which includes a meal planner....
The app encourages users to upload their own recipes and share them on Facebook. Future plans include ...
Eye's Facebook page , which has more than 130,000 likes.
Earlier this month it was reported ...
31 May 2012
| by Russell Davies
It must be odd working at Facebook....,000 Facebook users must die every day. That compares with about 1,500 dying every day across England, Scotland and Wales.
Facebook has, obviously, already spotted this and there is a special process for dealing with it - it has written a blog post about it called "Memories of Friends Departed Endure on Facebook ...
30 May 2012
| by Sarah Shearman
Kleenex, the Kimberley-Clark-owned tissue brand, is launching a new Facebook game that can...The Facebook game has been created by We Are Social and Kleenex claims it is the first that can ...
fever care kits and other prizes from its Facebook page, as well as expert tips on how to beat the symptoms.
The Facebook activity forms part of a wider campaign, which includes experiential activity ...
29 May 2012
| by Sarah Shearman
Facebook and Twitter are going head to head in their attempts to attract small to medium...Facebook has launched a 'Businesses Boost' scheme today (29 May), allowing businesses with more ...
and following on in France, Germany, Spain and Italy later this month.
Facebook has partnered with Enterprise Nation to publish a free downloadable guide, 'Boost Your Business with Facebook', offering practical ...
28 May 2012
| by Daniel Farey-Jones
British Airways is to tap into national pride with a Facebook promotion allowing Britons..., only that they have to be Facebook friends of the nominator. Winners will be selected by a random draw ...
25 May 2012
| by Loulla-Mae Eleftheriou-Smith
PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba...In the sharable Facebook app users can meet and socialise with the footballers as well as five of their own Facebook friends.
The app pulls pictures from the user's profile into a narrative to create a unique experience for every user.
The interactive app feeds into Pepsi Max's football campaign, which ...
24 May 2012
| by Sarah Shearman
Facebook is working on a system to measure the impact of advertising on the platform to address...According to the Financial Times , citing a person familiar with the subject, Facebook could ...
by Facebook's sales team to brands.
Facebook did not respond for requests for comment at the time of publishing.
Facebook has been working to improve measurement for brands on the site and recently ...
24 May 2012
| by Alasdair Reid
, the motoring manufacturer announced it had decided that advertising on Facebook didn't really work - and it was pulling its $10 million budget.
Ouch. Facebook's launch valuation, an utterly surreal $104 billion ...
.73, it seems that the Facebook dream bubble may have started to burst just in time for it to go public ...
23 May 2012
| by Sarah Shearman
Pernod Ricard is rolling out a Facebook app for its Malibu brand, as part of its Malibutique...can be accessed from Malibu's UK Facebook page .
The app supports Malibu's Malibutique activity ...
music, fashion and exploring the latest styles for their social get-togethers."
He added the Facebook ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views...think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do."
The company has rolled out a "Dove ad makeover" Facebook app in the UK after it tested well in Brazil ...