Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
, and the slick upwardly mobile etail presence (with more than 270,000 Facebook fans). The brand has come a ...
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Birds Eye has launched the 'Clarence's Cookbook' Facebook app, which includes a meal planner.... The app encourages users to upload their own recipes and share them on Facebook. Future plans include ... Eye's Facebook page , which has more than 130,000 likes. Earlier this month it was reported ...
, and the slick upwardly mobile etail presence (with more than 270,000 Facebook fans). The brand has come a ...
Kleenex, the Kimberley-Clark-owned tissue brand, is launching a new Facebook game that can...The Facebook game has been created by We Are Social and Kleenex claims it is the first that can ... fever care kits and other prizes from its Facebook page, as well as expert tips on how to beat the symptoms. The Facebook activity forms part of a wider campaign, which includes experiential activity ...
Facebook and Twitter are going head to head in their attempts to attract small to medium...Facebook has launched a 'Businesses Boost' scheme today (29 May), allowing businesses with more ... and following on in France, Germany, Spain and Italy later this month. Facebook has partnered with Enterprise Nation to publish a free downloadable guide, 'Boost Your Business with Facebook', offering practical ...
platforms including Facebook, Twitter, Google+, Instagram and Pinterest. The news follows the launch ... . The brand was also cited in Facebook s recent IPO documentation for its fragrance launch campaign which reached 10 million Facebook fans. When users Liked or commented on the Burberry Page or perfume story ...
British Airways is to tap into national pride with a Facebook promotion allowing Britons..., only that they have to be Facebook friends of the nominator. Winners will be selected by a random draw ...
Facebook app from Paramount that allows consumers to access three hours' worth of clips from the company ... for professional content on sites such as YouTube and Facebook. Soap opera TV shows date back to the 1950s, when ... focus of the brand s marketing strategy to Facebook, saying the site was the best platform to develop ...
260m people follow it on Facebook and Twitter. However, basketball is still a comparative minnow ...
PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba...In the sharable Facebook app users can meet and socialise with the footballers as well as five of their own Facebook friends. The app pulls pictures from the user's profile into a narrative to create a unique experience for every user. The interactive app feeds into Pepsi Max's football campaign, which ...
Europe marketing director for gin at Diageo. Today, via social-networking platforms such as Facebook ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.