Cadbury Wispa launches £3.5m ad campaign
22 May 2012 | by Sara Kimberley
a five-year hiatus. Cadbury's Wispa Facebook page will feature "behind the scenes" shots ...
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Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
on Facebook starring David Beckham, which pushes the features of the Samsung Galaxy Note model. Creative ... the phone's S Pen to annotate a photograph and post it on Facebook. Samsung will demonstrate its latest ...
Dove seeks 'brand love' with strategic shift to Facebook
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views...think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do." The company has rolled out a "Dove ad makeover" Facebook app in the UK after it tested well in Brazil ...
Microsoft prepares MSN UK 'Best of now' campaign
22 May 2012 | by Sarah Shearman
and lifestyle sites. MSN is also launching its first Facebook campaign with a Now Calculator app that tests ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
by 14% to $19.3bn and it dropped from 28th to 31st place. It was overtaken by Facebook, which climbed ... winners like Facebook, Apple and IBM grow from strength to strength and technology brands dominate ... 34,077 -9% 16 19 Facebook 33,233 74% -1 20 Deutsche ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
. Marketing magazine caught up with Gilbert at Media360 to gauge his reaction to Facebook's historic IPO...Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social ... of the end? Gilbert: I m sure it s the end of the beginning. Facebook has some extraordinary opportunities that are, as yet, untapped. The very fact that [Facebook co-founder and CEO] Mark Zuckerberg has retained ...
Trinity Mirror rolls out call to action online ads
21 May 2012 | by Nick Batten
London", above and below the content around where the Facebook Like button is displayed. Trinity ...
Subway out-muscles McDonald's on Facebook
21 May 2012 | by Gemma Charles
Subway UK's Facebook page has overtaken McDonald's equivalent in terms of fans, making it one..., according to the Facebook metric, has 2,257 consumers "talking about it", more than 6,000 less than Subway ... with the Facebook Page in some way, placing the sandwich chain among the leaders in the industry. Subway s social ...
Nike kick-starts global football campaign starring Ribery and Neymar
21 May 2012 | by Matthew Chapman
on Facebook, Twitter, YouTube and nikefootball.com and is being supported by an interactive video ...
Campaign Viral Chart: Musical flashmob plays its way to the top
18 May 2012 | by Ben Hall
on Facebook and across the blogosphere, after its debut last weekend, placing it third. The controversial ... with Unruly , ranks ads according to the number of times they have been shared on Facebook, Twitter ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
