Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
of the best' on Facebook and Twitter. '); // --> ...
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
Europe marketing director for gin at Diageo. Today, via social-networking platforms such as Facebook ...
Third of top 50 websites automatically share user data with third parties
18 Apr 2012 | by Daniel Farey-Jones
The company, TRUSTe, studied privacy policies across the leading 50 websites in the UK (as defined by web analytics firm Alexa in March), which include Facebook, eBay and The Guardian. It did not disclose which individual website policies stated they automatically share user data. The research found ...
Marketing Guru on... getting your brand metrics spot on
02 Mar 2012 | by Will Harris
: brand awareness, preference and digital scores that measure sentiment, such as Facebook likes, Twitter ...
Social Brands: How to be social
16 Feb 2012 | by John Owens
signposting users through its Facebook page and offering to donate 1 for every entry to its Street to School ... . Results Over the three-month campaign, Aviva gained around 100,000 fans on its Facebook page. An Aviva ... . THE DAY IN TWITTER 5pm Uffindell - Facebook's definition of friends: 'people you care to talk ...
B2B: Legrand roadshow is the perfect fit
01 Feb 2012 | by John Owens
and Professional Electrician and Installer. A Facebook and YouTube campaign ran alongside a Salamandre microsite ... and installers directly engaged with the Facebook campaign and the six videos posted on YouTube were watched 1 ...
Adobe swoops on Efficient Frontier
30 Nov 2011 | by Daniel Farey-Jones
Over the past two years, Efficient Frontier has branched out from search management into display and social media, including Facebook ad-buying and brand-presence management, monitoring and measurement. It also has a real-time bidding system for display ads, and Adobe claims Efficient Frontier s algorithms ...
BrandMAX digest: 'B' is for business as well as for brands
30 Sep 2011 | by Staff
directly into a deal with Facebook. Do you think it is a good idea for marketers to go direct to platform? The biggest success on Facebook is Facebook. Those 750m people belong to Facebook ...
Hall of Fame shortlists finalised and deadline extended
09 Sep 2011 | by Staff
Blue Rubicon BSkyB Dare Dunnhumby Facebook Fallon Google MediaCom Metro Mother Specific Media Spotify ...
Facebook ad prices rise as brands ramp up campaigns
19 Jul 2011 | by Sarah Shearman
Brand campaigns on Facebook have grown nearly 20-fold over the past 12 months, driving up cost...TBG s first Global Facebook Advertising Report, which looks at consumer behaviour and advertising ... in Facebook campaigns decreased cost per acquisition by 32%. Retail gets the best click-through rates ... shopping migrated into Facebook. The report comes as Facebook seeks to strengthen its ties ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
