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Unilever partners with News Corp and Viacom for digital content

Facebook app from Paramount that allows consumers to access three hours' worth of clips from the company ... for professional content on sites such as YouTube and Facebook. Soap opera TV shows date back to the 1950s, when ... focus of the brand s marketing strategy to Facebook, saying the site was the best platform to develop ...

Dove seeks 'brand love' with strategic shift to Facebook

Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views...think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do." The company has rolled out a "Dove ad makeover" Facebook app in the UK after it tested well in Brazil ...

Apple cements most valuable brand status as UK's giants slide

by 14% to $19.3bn and it dropped from 28th to 31st place. It was overtaken by Facebook, which climbed ... winners like Facebook, Apple and IBM grow from strength to strength and technology brands dominate ... 34,077 -9% 16 19 Facebook 33,233 74% -1 20 Deutsche ...

Power 100: The UK's top marketers

of the best' on Facebook and Twitter. '); // --> ...

Vinnie Jones revealed as new face for 'Make Mine Milk' push

will also star in a series of online videos under a section of the Make Mine Milk Facebook page, called ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

of a sudden, everything is about Facebook. TV is the tried-and-tested way to build a brand. Can ...

Glue Isobar wins AkzoNobel DIY digital creative account

, creative development, social media optimisation and community management for all brands across Facebook ...

When social media turns bad: dealing with negative comments

, sparking accusations from dog lovers on Facebook that it encouraged mistreatment of animals. The shot ... . Turning sour How should marketers respond, however, if the commentary on Twitter or Facebook turns ...

Facebook's Everson urges marketers to 'make a bet on us'

Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice ... Facebook and the reason why it s a board level conversation, and the chief marketing officer is in such a fantastic position to shine here, is because at first we think of Facebook as a new marketing platform," she ...

Starbucks marketer Ian Cranna on changes at the coffee chain

conversations with consumers. Cranna argues that Facebook and Twitter are primarily for engagement. 'Of ...

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Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.