Dove seeks 'brand love' with strategic shift to Facebook
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views...think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do." The company has rolled out a "Dove ad makeover" Facebook app in the UK after it tested well in Brazil ...



