Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
of the best' on Facebook and Twitter. '); // --> ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
by 14% to $19.3bn and it dropped from 28th to 31st place. It was overtaken by Facebook, which climbed ... winners like Facebook, Apple and IBM grow from strength to strength and technology brands dominate ... 34,077 -9% 16 19 Facebook 33,233 74% -1 20 Deutsche ...
Think BR: Online finance in the age of data
14 May 2012 | by Philip Dyte
on Facebook. Chances are, I m about to buy a house. That s just one example, and it s probably ...
Brand Barometer: Social media performance of Virgin Money
27 Apr 2012 | by Gemma Charles
United FC. FEBRUARY Virgin Money used Facebook to unveil its customer lounge in Manchester ... and Facebook used to promote sponsorship. Although Virgin Money added the London Marathon to its Timeline on 16 March, conversation about it on Facebook is limited. Customer satisfaction in social is high ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
, sparking accusations from dog lovers on Facebook that it encouraged mistreatment of animals. The shot ... . Turning sour How should marketers respond, however, if the commentary on Twitter or Facebook turns ...
Agencies line up for LV= digital account
26 Apr 2012 | by Maisie McCabe
The appointed agency will be responsible for all of LV= s digital marketing services, including e-mail marketing, search engine optimisation, digital creative, social media and digital buying. LV=, which has a presence on social media sites such as Facebook, YouTube and Twitter, also has online forums where ...
O2 takes aim at PayPal with mobile payments service
26 Apr 2012 | by Sarah Shearman
. The telecoms giant is launching the service with a social media push via Facebook and Twitter, and plans ...
Crowdfunding property firm The House Crowd hires Rumpus
25 Apr 2012 | by Sara Luker
daily Facebook, Twitter, Google+ updates and weekly blogging. ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice ... Facebook and the reason why it s a board level conversation, and the chief marketing officer is in such a fantastic position to shine here, is because at first we think of Facebook as a new marketing platform," she ...
Personal asset lender Borro calls in Three_D for small business drive
20 Apr 2012 | by Sara Luker
to drive self-starters to the Borro Facebook page to engage with the campaign. To add weight ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
