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NBA gets serious about cracking UK

260m people follow it on Facebook and Twitter. However, basketball is still a comparative minnow ...

The changing face of music tie-ups

video of themselves dancing and uploaded it to Smirnoff's or Madonna's Facebook page. In March ... , the brand 'listens' to its fans when selecting artists. The idea behind the Facebook giveaway was to give ...

Apple cements most valuable brand status as UK's giants slide

by 14% to $19.3bn and it dropped from 28th to 31st place. It was overtaken by Facebook, which climbed ... winners like Facebook, Apple and IBM grow from strength to strength and technology brands dominate ... 34,077 -9% 16 19 Facebook 33,233 74% -1 20 Deutsche ...

Consumer: Lego builds brand quality at St Pancras

. The progress of the tree was updated daily on Lego's Facebook page. Place PR led a social media campaign ...

The truth about lying on your CV

in potential employers checking out employees on Facebook or Twitter and we would suggest employers should rely ... -to-face. 'The traditional executive headhunter hasn't died because of Facebook and LinkedIn,' he adds. 'The most ...

Power 100: The UK's top marketers

of the best' on Facebook and Twitter. '); // --> ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

of a sudden, everything is about Facebook. TV is the tried-and-tested way to build a brand. Can ...

Rosetta Stone brings in Bottle PR for London campaign

on Twitter, Facebook and live events, as well as on young, professional Londoners, aged 24 to 35 ...

Revolution: Special Report - Real-time bidding - A new dawn for display?

and search you are essentially dealing with Facebook and Google. Agencies like that simplicity.' Hitting ...

When social media turns bad: dealing with negative comments

, sparking accusations from dog lovers on Facebook that it encouraged mistreatment of animals. The shot ... . Turning sour How should marketers respond, however, if the commentary on Twitter or Facebook turns ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.