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Brand Health Check: French Connection

, and the slick upwardly mobile etail presence (with more than 270,000 Facebook fans). The brand has come a ...

Burberry boosts digital approach with interactive campaign

platforms including Facebook, Twitter, Google+, Instagram and Pinterest. The news follows the launch ... . The brand was also cited in Facebook s recent IPO documentation for its fragrance launch campaign which reached 10 million Facebook fans. When users Liked or commented on the Burberry Page or perfume story ...

Apple cements most valuable brand status as UK's giants slide

by 14% to $19.3bn and it dropped from 28th to 31st place. It was overtaken by Facebook, which climbed ... winners like Facebook, Apple and IBM grow from strength to strength and technology brands dominate ... 34,077 -9% 16 19 Facebook 33,233 74% -1 20 Deutsche ...

Power 100: The UK's top marketers

of the best' on Facebook and Twitter. '); // --> ...

Look launches 'Look What I'm Wearing'

feature integrates with Facebook and Twitter and visitors are able to like and comment on images uploaded ...

Trinity Leeds kicks off online hype ahead of 2013 opening

The Facebook campaign will help make five peoples' wishes a reality, by providing the support or funding to help them achieve their ambitions, including learning a new skill, starting a fresh career ... centre's Facebook page, with the best five being given the necessary support or funding to make dreams ...

Nike marketing boss attacks 'old' approach to social-media

questioned the recent valuation of digital companies such as Facebook, commenting that a $100bn valuation ... . "But it will be interesting to see, when it is combined with Facebook's platform, what value ...

Brand Barometer: Social media performance of Ann Summers

but no meaningful social spike. April A spate of campaigns has attracted more than 250k Facebook fans ... posted by users on its Facebook timeline. Aware of the discussion surrounding this, in mid ...

Consumer: Reebok's 3D street art a record-breaker

by tagging their image on a dedicated Reebok CrossFit page on Facebook. The artwork took seven days ... Europe including in Bild and NRC Handelsblad, and by The Sun online. It had 2,381 'likes' on Facebook ...

Brand Barometer: Social media performance of Converse

December Converse asked its 20m Facebook fans to design and sell trainers via social ... record number of comments were posted on the brand's Facebook page. Its Chinese New Year collection ... in conversation. March The Converse Facebook brand page was the UK's most-liked, with 23.3m likes, up 11 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.