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Apple cements most valuable brand status as UK's giants slide

by 14% to $19.3bn and it dropped from 28th to 31st place. It was overtaken by Facebook, which climbed ... winners like Facebook, Apple and IBM grow from strength to strength and technology brands dominate ... 34,077 -9% 16 19 Facebook 33,233 74% -1 20 Deutsche ...

Subway out-muscles McDonald's on Facebook

Subway UK's Facebook page has overtaken McDonald's equivalent in terms of fans, making it one..., according to the Facebook metric, has 2,257 consumers "talking about it", more than 6,000 less than Subway ... with the Facebook Page in some way, placing the sandwich chain among the leaders in the industry. Subway s social ...

Power 100: The UK's top marketers

of the best' on Facebook and Twitter. '); // --> ...

Trinity Leeds kicks off online hype ahead of 2013 opening

The Facebook campaign will help make five peoples' wishes a reality, by providing the support or funding to help them achieve their ambitions, including learning a new skill, starting a fresh career ... centre's Facebook page, with the best five being given the necessary support or funding to make dreams ...

Iris wins Domino's digital and DM task

media, adopting platforms such as Facebook and Twitter to drive business at a local level. Last year ...

The truth about youth: Do you know Generation Z?

seriously and have strong partnerships with companies like Facebook and Google. Our on-pack campaign to win ... are liking you on Facebook, interacting with you and leaving comments, it will lead to a purchase. Do we have the stats (proving a link) between Facebook likes and consumption? No, but (part of the process) is about ...

Starbucks marketer Ian Cranna on changes at the coffee chain

conversations with consumers. Cranna argues that Facebook and Twitter are primarily for engagement. 'Of ...

Burger King pushes innovation message with first lamb recipe

will be supported by in-restaurant advertising, created by Open, as well as Facebook activity, created by Pancentric ...

Domino's hits £1m sales in a week through mobile transactions

-optimised website. Domino's, which has more than 520,000 fans on Facebook in the UK, is a major advocate ... revealed that Domino's had produced its first Facebook-specific TV ad, which will highlight its offer ...

McDonald's kicks off Absolute breakfast show sponsorship

,000. The partnership will be supported online by a dedicated microsite and Facebook page. Capital One ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.