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Pepsi Max unites football and music stars in Facebook app

PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba...In the sharable Facebook app users can meet and socialise with the footballers as well as five of their own Facebook friends. The app pulls pictures from the user's profile into a narrative to create a unique experience for every user. The interactive app feeds into Pepsi Max's football campaign, which ...

Malibu launches VIP-themed Facebook app as part of summer style activity

Pernod Ricard is rolling out a Facebook app for its Malibu brand, as part of its Malibutique...can be accessed from Malibu's UK Facebook page . The app supports Malibu's Malibutique activity ... music, fashion and exploring the latest styles for their social get-togethers." He added the Facebook ...

Vimto partners with Vevo to target teens

involved has not yet been named. The campaign will drive consumers to the Vimto Facebook page, where ...

Old El Paso readies Jubilee-themed campaign

by Paul Ewen, launched last night (21 May) and Old El Paso's Facebook activity will be modified by UM ...

Apple cements most valuable brand status as UK's giants slide

by 14% to $19.3bn and it dropped from 28th to 31st place. It was overtaken by Facebook, which climbed ... winners like Facebook, Apple and IBM grow from strength to strength and technology brands dominate ... 34,077 -9% 16 19 Facebook 33,233 74% -1 20 Deutsche ...

Subway out-muscles McDonald's on Facebook

Subway UK's Facebook page has overtaken McDonald's equivalent in terms of fans, making it one..., according to the Facebook metric, has 2,257 consumers "talking about it", more than 6,000 less than Subway ... with the Facebook Page in some way, placing the sandwich chain among the leaders in the industry. Subway s social ...

Premier Foods backs Great Little Ideas with social media push

's in recipes. The brand has launched a Facebook campaign, created by Elvis, that gives consumers the chance ... street party dishes to www.facebook.com/greatlittleidea , which will be voted on by the public ... pack from the Facebook page, which includes bunting and recipe ideas, to create their own street ...

Power 100: The UK's top marketers

of the best' on Facebook and Twitter. '); // --> ...

Kopparberg unveils 'un-established' marketing drive

will only be accessible via the KopparbergUK Facebook page, introduces the user to new music and allows them ...

Vinnie Jones revealed as new face for 'Make Mine Milk' push

will also star in a series of online videos under a section of the Make Mine Milk Facebook page, called ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.