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Burberry boosts digital approach with interactive campaign

platforms including Facebook, Twitter, Google+, Instagram and Pinterest. The news follows the launch ... . The brand was also cited in Facebook s recent IPO documentation for its fragrance launch campaign which reached 10 million Facebook fans. When users Liked or commented on the Burberry Page or perfume story ...

Apple cements most valuable brand status as UK's giants slide

by 14% to $19.3bn and it dropped from 28th to 31st place. It was overtaken by Facebook, which climbed ... winners like Facebook, Apple and IBM grow from strength to strength and technology brands dominate ... 34,077 -9% 16 19 Facebook 33,233 74% -1 20 Deutsche ...

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

and beauty." Almost half a million people shared the John Lewis Christmas ad on Facebook, which also ...

Power 100: The UK's top marketers

of the best' on Facebook and Twitter. '); // --> ...

Ikea turns to Pinterest for first Indian-inspired range

Ikea is running a Pinterest and Facebook campaign to draw attention to its first Indian...the offers on Ikea's Facebook page, which will have a blue takeover to mark the collection. Markus ...

Trinity Leeds kicks off online hype ahead of 2013 opening

The Facebook campaign will help make five peoples' wishes a reality, by providing the support or funding to help them achieve their ambitions, including learning a new skill, starting a fresh career ... centre's Facebook page, with the best five being given the necessary support or funding to make dreams ...

M&S' Steven Sharp: Why celebrity is vital to our marketing

straight to the Facebook site so you can earn points and tell your friends. The whole thing is integrally ...

Facebook's Everson urges marketers to 'make a bet on us'

Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice ... Facebook and the reason why it s a board level conversation, and the chief marketing officer is in such a fantastic position to shine here, is because at first we think of Facebook as a new marketing platform," she ...

We'll Call You - The Co-operative Food

website and see if I can see it anywhere. Mktg Do you think it is on your Facebook page? Do you have a Facebook page? Co-op Yeah, we have a page, let me have a look. 'Win 100 for your street ...

Starbucks marketer Ian Cranna on changes at the coffee chain

conversations with consumers. Cranna argues that Facebook and Twitter are primarily for engagement. 'Of ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.