Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
in conjunction with Unruly , ranks ads according to the number of times they have been shared on Facebook ...
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Twitter in agency hunt to boost consumer appeal
29 May 2012 | by Sara Luker
people-focused brand and challenge Facebook....UK users. Facebook has 30 million registered UK users. Twitter s chosen agency will be charged ...
Samsung 'Beckham plays Beethoven' by Cheil USA
24 May 2012
The video will be seeded online via owned, paid and earned media channels, including on Beckham's Facebook page to his 18 million fans. ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
, but dodges suggestions that this comment is directed at Facebook or Google, both of which have come under ...
Beckham channels Beethoven in Samsung viral campaign
23 May 2012 | by Matthew Chapman
then uses the phone's S Pen to annotate a photograph and post it on Facebook. Cheil USA created the film, which is live on owned, paid and earned media channels, including Beckham's Facebook page, which has 18 ...
Think BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
that Facebook is the fastest climber once again. The real lesson is that the technology sector not only ...
Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
on Facebook starring David Beckham, which pushes the features of the Samsung Galaxy Note model. Creative ... the phone's S Pen to annotate a photograph and post it on Facebook. Samsung will demonstrate its latest ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
by 14% to $19.3bn and it dropped from 28th to 31st place. It was overtaken by Facebook, which climbed ... winners like Facebook, Apple and IBM grow from strength to strength and technology brands dominate ... 34,077 -9% 16 19 Facebook 33,233 74% -1 20 Deutsche ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
. Marketing magazine caught up with Gilbert at Media360 to gauge his reaction to Facebook's historic IPO...Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social ... of the end? Gilbert: I m sure it s the end of the beginning. Facebook has some extraordinary opportunities that are, as yet, untapped. The very fact that [Facebook co-founder and CEO] Mark Zuckerberg has retained ...
Campaign Viral Chart: Musical flashmob plays its way to the top
18 May 2012 | by Ben Hall
on Facebook and across the blogosphere, after its debut last weekend, placing it third. The controversial ... with Unruly , ranks ads according to the number of times they have been shared on Facebook, Twitter ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
