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MasterCard eyes Facebook debut

MasterCard is to launch a branded presence on Facebook in an extension of its 'Priceless' brand...MasterCard's digital agency, MRM Worldwide, is believed to be working on the launch of a branded Facebook group that will let consumers engage with the company and win a series of 'priceless' experiences ... the summer period in an effort to drive use of its cards abroad. Facebook is now more popular in the UK ...

Diary: Film unites Facebook

, it seems Facebook has embraced the movie, up to a point....Diary hears that Facebook organised a trip to see the film near its Palo Alto base and that Stephen Haines, Facebook's UK sales director, convened a similar jolly to the West End for staff last week. Facebook staff are well drilled on what to say if asked about the film. One agency tells us: "It's like ...

Facebook achieves postive cashflow

LONDON - Facebook finally has achieved a positive cashflow, five years after its creation....and is trialling an online payment system. Facebook's income is likely to grow 70% this year and the number ...

Primark bucks Facebook

LONDON - Primark has ruled out an official Facebook presence amid concerns it would be unable...Foods, said: An independent Facebook group launched by our customers is of far more value than anything we could do. Primark s decision comes just days after Facebook revealed that marketers created more ...

Advertisers back Facebook move

LONDON - UPDATE: Advertisers have backed Facebook's new blocking feature, after the website moved...on Facebook. The move has been backed by ISBA, the voice of British advertisers. The blocking feature, which ... in the political groups section of the site and Facebook said the political party did not break any of the site s terms of use. Facebook is in the process of building a dedicated UK sales team as part of its attempt ...

Bacardi looks to Facebook

Bacardi has launched a revamped Facebook page for its Bombay Sapphire gin brand, as part of a.... The Facebook push is part of Bacardi s plans to transfer up to 90% of its overall digital spend ...

Is Facebook losing momentum?

LONDON - Facebook has suffered its first decline in UK user numbers for 18 months, suggesting...-university students to join in September 2006, experienced a 5% fall in unique UK users to 8.5m last month. Facebook ... , the loss of 400,000 Facebook users in a single month gives the first significant indication that social ... director at Domino s Pizza. We are hoping that Facebook has long-term sustainability as a marketing tool ...

Topshop launches Facebook application

LONDON - Topshop has made its first foray onto Facebook with the launch of Fashion Fix, a branded

Facebook acquires FriendFeed

Facebook has acquired social sharing site FriendFeed for $50m as it looks to emulate the popularity

Facebook's big sell

Facebook is more addictive than crack cocaine , or so says Spencer Steel, IT manager ... this and other corporate clamp downs, Facebook is a social phenomenon, with one in every five UK internet users ... figures from Nielsen//NetRatings. Having established itself as a firm favourite of UK consumers, Facebook ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.